About Us

PSH aims to be a top Thai diversified property company that delivers end-to-end modern urban lifestyles to customers.
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History

On March 16, 2016, Pruksa Holding Public Company Limited was registered for public company establishment of Holding Company with initial registered capital of Bt 10,000 operate the business that mainly generates revenues from shareholding in other companies. Later, the Extraordinary Shareholders’ Meeting No. 1/2016 approved a resolution to allow an increase in the Company’s registered capital from Bt 10,000 to Bt 2,273,217,600 by issuing new common stocks totaling 2,273,207,600 stocks at par value of Bt 1 per stock to support the submitted tender offer and the issuance of warrant to buy common stocks of the Company to be consistent with increase in the Company’s registered capital. The initial trading in Stock Exchange of Thailand was on 1 December 2016 under “PSH” ticker.

The core business of the Company is real estate development business for sale. The Company shall maintain the proportion of real estate development business for sale which is the core business is not less than 75% of total assets of the Company. After restructuring completion, Pruksa Real Estate Public Company is the subsidiary of the Company that operates core business and generates main revenues from dividend acquired from shareholding in Pruksa Real Estate Public Company Limited and its subsidiary and/or associated company which will be invested by the Company in the future.

The Company’s policy is to focus on investment diversification and seek the opportunity in operating new businesses in addition to residential real estate business for sustainable growth and ability to generate recurring revenues. Therefore, the investment in hospital business and health service center was approved and executed through two subsidiaries including (1) Vimut Holding Hospital Company Limited which is the company that operates the investment business in other companies, and (2) Vimut International Hospital Company Limited that operates the business of private hospital and clinic for patients. At present, it has been under business planning and expected to be opened for service in 2020 onwards. Therefore, in this 2017, revenues and overall operations have been mainly derived from real estate business group.

Objectives of Establishing a Holding Company

To increase flexibility to expand the business and facilitate strategic partnership with partners who have expertise in each particular area. The holding company structure will make it easier for the Company to form joint ventures or strategic alliances with partners who have expertise in each particular business In the future, as illustrated in the 3 diagram below. The increased opportunity to expand into new businesses will lead to greater competitiveness and higher return to shareholders.

To limit and manage business risks.

To increase effectiveness and flexibility of the Company’s management structure to better suit business operations in the future.

The objectives are in accordance with the Company’s 5-year strategic plan, as follows:

Maintain leadership in residential real estate market for low to middle income customers (Value Segment);

Increase the Company’s market share in residential real estate market for high income customers (Premium Segment); and

Explore new business opportunities with a focus on business that can generate stable and sustainable recurring income (Recurring Income).

This organizational restructuring is considered a means of preparation for Pruksa Group’s stable and sustainable growth, elevating the Company’s effectiveness and agility as a whole, both for the real estate development business and new business that Pruksa Holding is going to bring about in the future.

Vision, Mission, Core Value & Strategy

Vision

PSH aims to be a top Thai diversified property company that delivers end-to-end modern urban lifestyles to customers.

Mission

We will help our customers fulfill their dreams by delivering a happy and modern lifestyle for the entire family.

Core Value
  1. Customer Focus
  2. Creative Innovation
  3. Collaboration
  4. Discipline
  5. Ethics
Strategy
  1. Grow core residential real estate business by expanding to new income Segments
  2. Build new businesses to provide stable recurring income
  3. Build synergized businesses related to real estate to strengthen brand and customer satisfaction
  4. Establish a ‘second home’ for residential real estate business internationally
  5. Develop a sustainable and professional organization

Nature of Business

Pruksa Holding Company has the initial registered capital amount to Bt10,000 (10,000 share at par value Bt1).The core business of Pruksa Holding is the investment in companies which invest in property developing business and recurring income business. The recurring income business is subject to invest in property developing business or non-related property developing business.

After a tender process, the Holding Company invests in property developing business not less than 75% of its total assets. Apart from property development, the company investment in healthcare business according to information notified to Stock Exchange of Thailand, the Meeting of the Company’s Board of Directors resolved in the Meeting No. 2/2017 on February 16, 2017, resolved the investment in hospital and healthcare center business under operation through two subsidiaries consisting of

  1. Vimut Hospital Holding Company Limited, which is the Company that operates as holding company to invest in other companies. As on December 31, 2017, the Company invested in Vimut Holding Hospital Company Limited, and
  2. Vimut International Hospital Company Limited that operate private hospital and clinic business for patient treatment. At present it has been under business planning
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Business Structure

Organization Chart

As of April 6, 2018 the Company’s management structure consists of the Board of Directors, sub-committees and the Executive Management team.

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Board of Directors


Honorary Awards

Pruksa Real Estate Public Company Limited is determined to develop dwellings in order to respond to the need of those who dream of having a house of their own. It is also determined to undertake business to support growth to the society and the nation. Under this philosophy, the Company is therefore well recognized by numerous customers, investors, educational institutions, and mass media, including business allies. With the performance clearly seen in the public eyes, Pruksa Real Estate Public Company Limited has been receiving awards of honor from various institutions and organizations which are reputable both domestically and internationally. All these serve as proof of success and determination of the Company in perpetually developing products of quality.

2017
Set Sustainability Awards 2017 (Rising Star)

From the Stock Exchange of Thailand

Thailand Sustainability Investment (THSI) 2017 for the second consecutive year

From the Stock Exchange of Thailand

NACC Integrity Awards 2017 (Recognition)

From the National Anti-Corruption Commission

Sustainability Report Award 2017 (Recognition) for the second consecutive year

by CSR Club, Thai Listed Companies Association, Securities and Exchange Commission, and Thaipat Institute

Certificate of Honored a philanthropic organization of the Ministry of Education

From the Ministry of Education

Certificate of Honour for Social Support 2017 for the employment of people with disabilities

From Thai Health Promotion Foundation and The Ministry of Labour

A membership certificate of Thailand’s Private Sector Collective Action Coalition Against Corruption (CAC)

From The CAC Council

Listed in the ESG100 Company 2017 for the second consecutive year

By Thaipat Institute

Corporate Governance of Thai Listed Companies 2017 attaining ‘Excellent’ levels of recognition

From Thai Institute of Directors Association

Received 100 full scores in the quality assessment of the annual general shareholder meeting (AGM)

From Thai Investors Association

Certified as a member of Corporate SDG Index of the Thaipat Institute

by Thaipat Institute

The Quality Persons of the Year Award on Property Development

was given to Mr. Piya Prayong, CEO - Pruksa Real Estate, an idol for adopting new innovation and technology in the business
from the Foundation of Science and Technology Council of Thailand.

Plaque of Honour for ‘Social Support’

was given to Mr. Prasert Taedullayasatit, CEO - Pruksa Real Estate Premium by INTV Award 2017 for being a successful businessman in both public and private sectors who provides support to the society and economy.
By INTV Award 2017

Asia’s Most Promising Brands 2017

From World Consulting & Research Corporation, a world-class brand management consultant

International Star for Quality Award 2017 (Platinum)

From Business Initiative Directions (B.I.D)

BCI Asia Top 10 Developers Awards 2017 for the seven consecutive year

for Urbano Rajavithi, Chapter One Eco, and Plum Condo Ramkhamhaeng Station.
From BCI Media Group

The Excellent Real Estate Developer Awards 2017

for The Privacy Ladprao-Sena, and Baan Pruksa Puchao-Samrong
From the Agency for Real Estate Affairs

Best Energy Conservation Award for Housing Projects 2017 (Townhouse Prototype Category)

for The Connect
From the Department of Alternative Energy Development and Efficiency, Ministry of Energy

Smart Green Energy Award 2017

for Pruksa Precast Factory, Navanakorn
From The Office of Industrial Economics, Ministry of Industry

Pilot Organization on Safety Award (Provincial Level) (second consecutive year)

for Pruksa Precast Factory, Navanakorn
From The Office of Labour Protection and Welfare, Pathum Thani Province

Certificate of Green Building (Platinum Level)

for Pruksa Plus House in The Plant Estique, Phatthanakan
From German Sustainable Building Council (DGNB)

Certificate of Green Industry - Level 3 (Green System)

for Pruksa Precast Factory, Navanakorn and Pruksa Precast Factory, Lam Lukka
From The Ministry of Industry

Certificate of the Carbon Footprint for Organization (CFO) 2017

for Pruksa Precast Factory, Navanakorn and Pruksa Precast Factory, Lam Lukka
From Thailand Greenhouse Gas Management (Public Organization) - TGO

Innovation Management System CEN/TS 16555-1

From Management System Certification Institute (Thailand)

2016
Investors’ Choice Awards 2016

เป็นรางวัลเกียรติยศในฐานะที่บริษัทฯ สามารถทำคะแนนผ่านเกณฑ์การประเมินคุณภาพการจัดประชุมสามัญผู้ถือหุ้นเต็ม 100 คะแนน ต่อเนื่องกันถึง 4 ปีซ้อน

EIT-CSR Awards 2016

โล่รางวัลดีเด่น ของ ฯพณฯ นายกรัฐมนตรี ที่วิศวกรรมสถานแห่งประเทศไทย ในพระบรมราชูปถัมภ์ (วสท.) โดยพิจารณาจากผลงานการจัดทำกิจกรรมรับผิดชอบต่อสังคมและสิ่งแวดล้อมของหน่วยงานรัฐวิสาหกิจและสถานประกอบการที่ทำกิจกรรมดีเด่น

2015
รางวัลผู้บริหารสูงสุดดีเด่น (Outstanding CEO Awards)”

เป็นรางวัลดีเด่นที่มอบให้แก่ผู้บริหารสูงสุดที่มีความเป็นผู้นำในการนำพาองค์กรสู่ความสำเร็จ และเป็นผู้ยึดถือหลักคุณธรรมในการบริหารองค์กร

Outstanding Company Performance Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีผลการดำเนินงานยอดเยี่ยมในแต่ละกลุ่ม ทั้งในด้านผลประกอบการทางธุรกิจ การกำกับกิจการที่ดี

Outstanding Investor Relations Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีความโดดเด่นด้านการดำเนินกิจกรรมนักลงทุนสัมพันธ์ที่ให้ความสำคัญต่อการทีส่วนร่วมของทั้งองค์กร

รางวัล “CEO ยอดเยี่ยม” IAA Awards for Listed Companies 2014

รางวัล CEO ยอดเยี่ยมแห่งปี ที่สมาคมนักวิเคราะห์การลงทุน มอบให้แก่คุณทองมา วิจิตรพงศ์พันธุ์ โดยพิจารณาจากความสามารถในการบริหารที่เป็นเลิศ การนำเสนอและให้ข้อมูลอย่างสม่ำเสมอในเชิงลึก ตรงประเด็น มีคุณภาพ ชัดเจน รวดเร็ว และถูกต้องครบถ้วน

รางวัล“ASEAN CG SCORECARD ในระดับ TOP 50 ASEAN PUBLIC COMPANY LIMITED”

เป็นรางวัลเพื่อยกย่องความมุ่งมั่นของบริษัทจดทะเบียนในการนำหลักการกำกับดูแลกิจการที่ดี

Corporate Identity

PRUKSA HOLDING Brand Mark Concept

This particular brand mark has been designed to reflect characteristics, images, way of thinking and core operating principles that convey brand images, vision and other components that form the "Pruksa Holding" which is aligned across all areas of operations.

In this regard, the design of this brand mark was adapted from the shape derived from the combination and integration of international artistic components which reflect the being of “PRUKSA HOLDING” in different perspectives; through the blossoming leaves, budding from the tip of the stem. This signifies the beginning of lives; reiterating the fact that the Company’s business is related to living and accommodations.

The shape of the roof is reflective of warmth, safety and lives under the roof of a strong and reliable house.

Meanwhile, the shape of growth and development reflect the Company’s and customers’ growth and happiness that are increasing all the time.

Major standard colors of the brand mark are bright green and dark red. The bright green color reflects the Company’s name and its objective in operating the business to provide meaningful lives to those involved. The dark red color signifies the Company’s and employees’ spirit and enthusiasm in operating the business with earnestness and honesty.

All in all, this brand mark aims to convey modernity and brightness of lives, as well as development and growth in every aspect, determination to success both for the management of the organization and employees to deliver the best quality to all stakeholders.

Company Profile and Subsidiaries

Company profile Business Type Contact Address

1). Pruksa Real Estate Public Company Limited

Registration No.: Bor. Mor. Jor. 0107574800307

Real estate developer for residential purposes, including townhouses, single detached houses, and condominiums. 979/83 Phaholyothin Road,Samsennai Phaya Thai Bangkok 10400

2). PS Precast Factory (Lamlookka)

Precast concrete factory and Precast fence and pillar factory 54/1 Moo 4, Lamlookka Road, Tambon Ladsawai, Amphur Lamlookka, Pathumthani

3). PS Precast Factory (Navanakorn)

Precast concrete factory and Precast fence and pillar factory 69/5 Moo 11, Phahon Yothin Road, Tambon Khlong Nueng, Amphur Khlong Luang, Pathumthani

4). Kaysorn Construction Co., Ltd. (Subsidiary)

Contractor for housing decoration 29th Floor, SM Tower, 979/95, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400

5). Putthachart Estate Co., Ltd. (Subsidiary)

Real estate development 30th Floor, SM Tower, 979/99, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400

6). Phanalee Estate Co., Ltd. (Subsidiary)

Real estate development 30th Floor, SM Tower, 979/97, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400
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