Vision

Pruksa Holding is determined to maximize customer’s satisfaction, develop products and services to suit modern lifestyle, and operate business for sustainable growth.

Mission

Pruksa Holding aims to operate business under good corporate governance for sustainable growth by developing products and services to enhance quality of life, creating innovation for modern lifestyle and ultimate values for all stakeholders, providing opportunity to society as well as caring for the environment.

Core Value

Customer Focus

We aim for exploration and understanding for satisfaction of every customer group’s demand with a valuable home and impressive service.

Team Collaboration

We work in harmony as a team to deliver impressive results to our customers.

Creative Innovation

We create innovative and top-grade products and services that surpass our customer expectations and impressions.

Working Discipline

We have discipline to complete our work on time, according to our plans with quality achievement.

Ethical Adherence

Our thinking spirit, speech and act are for interest of our customers, and fairness and benefit for all related parties.

Strategy

To expand core business in property for sale, and expand to customer group with new income base.

To reinforce business that supports real estate business for enhancement of the brand strength and maximum customer satisfaction.

To expand investment to new business that generates recurring income.

To aim at the professional organization development for sustainable growth.