Pruksa Real Estate partnered with NS BlueScope (Thailand) Company Limited to introduce COLORBOND® Steel, a premium roofing material from Australia known for its high durability and heat-reflective properties. The material helps reduce indoor temperatures and lower energy consumption. The innovation has been piloted at The Palm Residences Pattanakarn.

Pruksa Holding launched the Family Doctor service, the first initiative of its kind in Thailand. Under this service, physicians from ViMUT Hospital provide holistic healthcare and lifestyle and chronic disease consultations directly to Pruksa residents. In the initial phase, the service is being offered to residents of The Palm Bangna–Wongwaen 1 and 2, and The Reserve Villas Sukhumvit 89/1, with plans to expand to other projects in the future.

Pruksa Real Estate launched the single-detached housing project Passorn Srinakarin–Thepharak, featuring luxury design integrated with smart home systems designed for practical daily use, together with healthcare privileges provided by ViMUT Hospital. The project comprised 115 units, with prices ranging from THB 8–10 million per unit and a total project value of THB 1,100 million.

Pruksa Real Estate collaborated with leading sanitaryware brands, including KOHLER from the United States and COTTO from Thailand, to install high-quality bathroom fixtures in its residential projects. These included toilets, washbasins, and furniture selected for their quality standards and modern innovations, supporting practical use and enhancing residents’ quality of life.

Pruksa Real Estate collaborated with TOSTEM, a brand under the LIXIL Group, a leading Japanese company in construction materials and housing products, to install high-quality aluminum doors and windows in its residential projects. These products were designed to reduce PM2.5 dust and external heat, helping to maintain cooler indoor temperatures, reduce air-conditioning usage, and lower electricity costs for residents. The initiative aligned with the Company’s ESG objectives, particularly its efforts to reduce carbon dioxide emissions.

Pruksa Real Estate launched The Plant Citi Mega Bangna, a 3.5-storey home office project designed to accommodate SMEs and new-generation investors seeking office or showroom space with connectivity to the Eastern Economic Corridor (EEC) and Suvarnabhumi Airport. The project offered units with starting prices of THB 6.49 million and comprised 18 units, with a total project value of THB 119 million.

Pruksa Real Estate launched two townhome projects simultaneously in the high-potential Ratchapruek-Rama 5 area, which offers convenient connectivity to Bangkok’s city center and key business districts. These included Patio Ratchapruek-Rama 5, a premium three-storey townhome project comprising 111 units with starting prices of THB 3.99 million and a total project value of THB 503 million, and The Connect Rama 5, a premium townhome project featuring frontage widths of 5.2–8 meters, comprising 180 units with starting prices of THB 3.29 million and a total project value of THB 781 million.

To contribute to society, Pruksa Real Estate implemented the Partnership for Healthcare Personnel and Military Personnel project to recognize the dedication of medical personnel and military members in serving the country. Under the project, an additional 5 percent discount was offered to medical professionals, hospital staff, military officers, and employees of the Ministry of Defence who purchased homes through existing campaigns or promotions.

Pruksa Real Estate launched the Plum Condo East Ladprao low-rise condominium project, comprising 455 units and located in the Ladprao area, approximately 250 meters from an MRT station. The project offered units at accessible prices starting from THB 1.88 million, with a total project value of over THB 1,130 million.

Pruksa Real Estate launched the Passorn 2 Bangna–Wongwaen single-detached housing project in the Bangna area, incorporating precast construction technology to enhance earthquake resistance. Priced at approximately THB 9 million per unit, a price level not previously available in the area, the project comprised 90 units with a total project value of THB 1 billion.

ViMUT Hospital launched its Heart & Vascular Center, providing comprehensive care for patients across prevention, diagnosis, treatment, and physical and mental rehabilitation. The Center was supported by a team of specialized medical professionals and equipped with high-precision medical technology.

Pruksa Real Estate collaborated with Mitsubishi Elevator to install Japanese-standard elevator systems at The Palm Residences Pattanakarn. The installation was implemented under the smart building concept, with a focus on safety and durability, reducing long-term maintenance requirements, and minimizing environmental impact.

Pruksa Real Estate organized the Pruksa D-Day Sale, a housing and condominium sales event featuring more than 100 projects at Pearl Bangkok. The event generated total sales of THB 2 billion from customers in Bangkok and other provinces. The initiative aimed to stimulate purchasing power in response to the slowdown in the real estate market.

PSH established IPLERN Company Limited and PLANTNERY Company Limited to operate apartment rental businesses and offer affordable real estate for sale. The establishment of these subsidiaries aimed to respond to anticipated changes in consumer preferences, including increased interest in renting rather than purchasing property, and to support broader access to housing for Thai people.

Pruksa Real Estate launched the luxury condominium project Chapter Charoenkrung-Riverside, comprising two seven-storey buildings located on one of the last remaining freehold Chao Phraya riverfront plots along Charoenkrung Road. The project was designed to serve both family and investment demand and comprised 123 units, with prices ranging from THB 5.5–50 million per unit and a total project value of THB 1,430 million. To expand its foreign customer base, the Company appointed Thaiway Property as its international master agent.

Pruksa Holding refreshed its corporate image under the concept Work Life Well-Lived, reflecting the Company’s vision of placing importance on employees’ quality of life in all aspects. The initiative focused on enhancing employee capabilities and fostering a work environment that supports sustainable growth.

Pruksa Holding rebranded its environmental initiative Won Plus Recycle as Pruksa Good Trash, Great Life, to create value from waste through proper waste separation practices. The Company collaborated with environmental partners, to expand the green community idea to 44 projects across the Bangkok Metropolitan Region.

Marking its fourth anniversary, ViMUT Hospital emphasized its Smart Healthcare approach through the implementation of the B.E.S.T strategy, focusing on healthcare innovation and the development of Centers of Excellence. The hospital launched the ViMUT Lung Center, integrating EBUS technology for patients with respiratory diseases, with an emphasis on diagnostic accuracy, minimally invasive procedures, and faster recovery.

Pruksa Real Estate launched the Patio Krungthepkrita - Wongwean project, a premium townhome development featuring 10-meter-wide frontages and located near the Airport Rail Link Lat Krabang station and two new rail transit lines. The project incorporated precast wall systems designed for earthquake resistance and providing structural strength up to three times that of conventional brick walls. The development comprised 51 units, with a total project value of over THB 700 million.

PSH initiated the Health to Home project in collaboration with ViMUT Hospital, under which medical specialists provided complimentary health check-ups for Pruksa residents. In addition, the Group implemented the Love Me Love My Pet project in partnership with Thonglor Pet Hospital, offering free health check-ups for residents’ pets. The Group also provided additional services and benefits for Pruksa members, reflecting the Company’s belief that a happy home begins with good health.

Pruksa Real Estate implemented the Pruksa Pass campaign to facilitate customers’ immediate move-in to residential projects. Under the campaign, customers were able to make direct installment payments with the Company for a period of one year without initial obligations to financial institutions. In addition, advisory services were provided through partner financial institutions to offer close financial guidance, and customers were able to apply for mortgage loans once they were ready.

Pruksa Real Estate entered into a Memorandum of Understanding (MOU) with the Metropolitan Waterworks Authority to install water-saving devices across 20 Pruksa residential projects. The initiative aimed to promote the use of high-quality tap water, improve energy efficiency, and extend the service life of water systems. This collaboration reinforced the Company’s commitment to reducing environmental impact, enhancing residents’ quality of life, and advancing toward sustainable living communities.

The Company started the Plant to Plate initiative in collaboration with the Universal Foundation for Persons with Disabilities (Yimsoo) to support agricultural products produced by persons with disabilities and to promote healthy eating habits that contribute to the well-being of Pruksa residents. The initiative reflected the Company’s concrete commitment to conducting business in line with the ESG framework.

Pruksa Holding launched Plantnery by Pruksa, a home construction brand for individual customers with budgets ranging from THB 5–30 million, along with the IHC brand for corporate clients, operated under IHC. Drawing on more than 30 years of experience in the real estate business, the Company focused on delivering quality housing through residential innovations under the Inno-Tech concept, using high-quality precast concrete technology from Germany together with the Inno-Solution model, which provided end-to-end construction services. Key features included a construction period of within six months, effective budget control, and a structural warranty of up to 20 years.

Pruksa Real Estate collaborated with Siam City Cement to develop a green solution innovation through the introduction of a newly formulated hydraulic cement: INSEE DUM High Early Strength. The cement was used as a key raw material in the production of low-carbon precast concrete slabs and was first applied in residential projects within the Pruksa group. This initiative represented an important step toward establishing new standards for Thailand’s construction industry, reducing long-term environmental impact, and supporting the transition toward more sustainable real estate development.

Pruksa Real Estate launched a premium housing project: The Palm Chaengwattana-Chaiyaphruek 2, reflecting the Company’s direction toward becoming a leader in Wellness Residence. The project was designed to meet the needs of modern lifestyles that place importance on health and quality of life, incorporating residential innovations and healthcare services supported by the ViMUT Group. The project comprised 91 units, with a total project value of THB 1,700 million.

Pruksa Real Estate launched Pruksa NEU TOWN Bangna-Thepharak, spanning 148 rai and located in a high-potential growth area. Also, the Company launched two new residential projects, with prices ranging from THB 3.7–4.8 million per unit. These included The Plant NEU TOWN Bangna-Thepharak, comprising 8-meter-wide townhomes and 9.5-meter-wide twin houses, and The Connect BIZ Town Bangna-Thepharak, a three-storey commercial building project. The combined project value exceeded THB 1,500 million.

Pruksa Holding advanced its position toward becoming a leader in integrated living solutions that combined well-being with healthcare. The Company focused on its two core businesses, namely real estate and healthcare, while further building on its precast capabilities and expanding into the full-scale construction market.

Marking its 40^th anniversary, ViMUT-Theptarin Hospital reaffirmed its commitment to providing healthcare services for people of all age groups, with a particular focus on diabetes and non-communicable diseases (NCDs) in line with the Ministry of Public Health’s national agenda on NCD reduction. ViMUT-Theptarin Hospital had established Thailand’s first Diabetes, Thyroid, and Endocrine Center and continued to strengthen its care services across the full continuum, from prevention to rehabilitation, while also promoting public awareness of disease prevention.

Pruksa Real Estate launched The Connect Prachauthit, its first Nordic-style free-form housing project in the Prachauthit area. The project was designed to meet the needs of modern families. Each unit featured open and flexible living spaces, including a multi-purpose room that could be adapted for various uses. The project comprised 371 units, with prices ranging from THB 2.5-3.4 million per unit and a total project value of THB 1,150 million.

Pruksa Holding appointed Mr. Roongrote Rangsiyopash as Chairman of the Board of Directors and Mr. Manpong Senanarong as an Independent Director and Chairman of the Investment Committee to strengthen PSH’s core businesses and drive the Company toward sustainable growth.