Pruksa Holding operates as a holding company, generating income mainly from its equity investments in other companies. The Company’s principal sources of revenue are derived from two core sectors
Real estate development for sale
healthcare services through the operation of private hospitals
Beyond these primary pillars, the Company generates revenue from its precast and construction businesses, which are separated from the real estate business and operate as independent profit centers. These businesses focus on expanding services to customers beyond affiliated companies and existing client groups, to enhance value creation and support the long-term growth of Pruksa Group.
Pruksa Group continues to optimize its real estate portfolio to enhance efficiency and strengthen risk diversification through the allocation of its residential project mix. PSH currently places greater emphasis on the development of projects priced above THB 7 million, while reducing the proportion of projects priced below THB 3 million to 25 percent. In addition, PSH prioritizes investment diversification and actively seeks opportunities to expand into new businesses related to its core operations, with a focus on investments that generate recurring income and enhance the competitiveness of the Group as a whole.
The Company’s operations are categorized into four business groups: 1) real estate development for sale, 2) healthcare, 3) precast, and 4) construction businesses. The Group places emphasis on research and development of innovations to respond to economic, social, and environmental changes, while strengthening long-term competitiveness.
Real Estate Business
Pruksa Real Estate operates residential property development businesses, including townhouses, single-detached houses, and condominiums, with a strategic focus on projects across Bangkok and its metropolitan area. Leveraging the strengths of companies within the Group, Pruksa Real Estate delivers a fully integrated living experience under three core pillars: 1) Well Home: quality housing designed to support modern lifestyles; 2) Well Care: health and well-being services accessible from the first day of residence; and 3) Well Community: sustainable and connected communities that foster long-term relationships. These initiatives align with modern health and lifestyle trends under the Lifetime Well-Living philosophy. In 2025, Pruksa Real Estate remains committed to enabling Thai families to own their first home by developing quality residences accessible across diverse income segments. Pruksa Real Estate continues to strengthen its brand positioning by enhancing customer engagement and incorporating feedback into the development of both low-rise and high-rise projects. Construction innovation from Inno Precast, the Life-Design Function architectural concept, and the use of energy-efficient, environmentally friendly, and safe materials.
As the only real estate company in Thailand with a healthcare business, Pruksa Real Estate extends healthcare services to residents across more than 70 projects, covering over 27,700 households through the Well Care @Home initiative. Pruksa Real Estate also fosters strong community engagement by organizing a wide range of health, recreational, charitable, and volunteer activities that connect residents, government agencies, and business partners. Initiatives such as the Well-Living Market Fest provide preventive health screenings for both residents and pets, alongside medical consultations by specialists. Additional programs include football clinics, swimming and aerobic dance classes, and environmental activities such as canal rehabilitation, waste collection and separation campaigns, and the promotion of water-saving devices and certified water-saving products. Beyond residential communities, Pruksa Real Estate advances broader social impact initiatives, including the Pee Luea–Nong Khor, Sharing Happiness Project; the Plant to Plate Project supporting livelihood development for persons with disabilities; the Pruksa Care for All Project, which donates essential items to disadvantaged groups and disaster-affected communities, and the Home Care for People with Disabilities by PRUKSA Project, now in its seventh consecutive year.
In 2025, Pruksa Real Estate focused on optimizing revenue generation from its existing asset base through five priorities:
- Pruksa Real Estate expanded its portfolio to strengthen its presence in the mid- to upper-income segments, enabling broader market coverage and access to customers with stronger purchasing power. Development prioritized strategically located projects serving both Thai and international buyers, particularly in prime and near-prime areas with convenient connectivity, such as Sukhumvit and Bangna. In addition, Pruksa Real Estate refined its product mix within each residential project to better align with location-specific demand and enhance market responsiveness.
- Pruksa Real Estate actively managed its existing development portfolio, valued at over THB 40 billion, by refining product configurations and optimizing cost structures to respond to the demands of each zone in order to remain competitive in both design and pricing. To support customers in the mid- to lower-income segments facing mortgage constraints, Pruksa Real Estate collaborated with commercial banks to offer transitional arrangements, allowing eligible customers to occupy their homes for up to one year before securing financing. Alternative programs, including commercial leasing options, were also implemented to maximize asset utilization while fostering stronger community engagement within residential projects.
- New developments were launched in high-potential locations across Bangkok and its metropolitan area, utilizing both existing land holdings and newly acquired plots. The Lifetime Well-Living concept was embedded in project design and development. Over the long term, Pruksa Real Estate targeted a revenue mix comprising: 50 percent single-detached houses, 35 percent condominiums, and 15 percent townhouses. This portfolio allocation was designed to align with evolving market demand and enhance income resilience.
- Pruksa Real Estate elevated its brand positioning in terms of services and products through enhanced quality control across the value chain—from precast manufacturing to on-site installation. The selection of high-quality materials, advanced technologies, and construction innovations further strengthened safety standards and residential quality. After-sales services were enhanced, and ongoing community engagement activities reinforced long-term brand trust.
- To enhance customer convenience and broaden its customer base, Pruksa Real Estate expanded its sales channels, including increasing sales agents targeting international buyers, providing loyalty privileges for existing customers, implementing cross-selling initiatives and referral programs to accelerate sales conversion, and introducing hybrid condominium models combining condominium sales and rental offerings.
Pruksa Real Estate’s property development for sale business is currently structured into three core product categories: Townhouse Products, Single-Detached and Semi-Detached House Products, and Condominium Products.
Townhouse Product
Pruksa Real Estate is the leader in the townhouse market within the THB 1-2 million price range under its Baan Pruksa brand. It also serves the THB 2-5 million segment with Pruksa Ville and The Connect brands, and the premium segment, with prices over THB 5 million, through its Patio brand. Pruksa Real Estate focuses on catering to real demand customers in high-potential areas across Bangkok and its metropolitan region.
The townhouse segment focuses on delivering quality and accessible housing for all, serving as an entry point for homeownership. Development emphasizes functional design and the creation of well-integrated residential communities across diverse zones, including commercial and business areas, residential zones, and health and wellness-oriented environments. Through collaboration with affiliated companies within the PSH Group, the segment strengthens its positioning as a comprehensive living solutions provider, delivering the good home, good health, good community concept to meet the needs of residents across different life stages. In 2025, newly launched mid-level projects that received strong market response included Patio Ratchapruek–Rama 5 and The Connect Rama 5, primarily targeting urban customers with purchasing power.
The Townhouse segment accounted for approximately 11 percent of the townhouse market share in Bangkok and its metropolitan area and contributed approximately 36 percent of the Company’s real estate revenue.
Single-Detached and Semi-Detached House Product
The target customers for this segment are in the THB 5–30 million price range, with product offerings aligned with prevailing real estate market dynamics: THB 5–7 million under the The Plant brand, THB 8–15 million under the Passorn brand, THB 15–30 million under the The Palm brand. In 2025, Pruksa Real Estate increased its development in the mid- to upper-segment categories, launching new projects under the Passorn and The Palm brands to address market gaps within this segment. These developments elevated the standards of premium single-detached housing at accessible price points in strategically located areas, offering strong connectivity and comprehensive amenities.
The single-detached house segment emphasizes product excellence, delivering residences designed to support functional living, health integration, and sustainability. Reflecting the Company’s Lifetime Well-Living philosophy, these homes incorporate smart home systems, premium design standards, and thoughtfully planned common facilities. A key differentiator within this segment is the integrated healthcare privileges provided through the ViMUT Hospital group. Benefits include healthcare membership privileges, on-site preventive health screening services, and access to telemedicine consultations to enhance convenience and promote proactive health management. In 2025, the company developed mid- to upper-segment projects located in highly sought-after areas, including The Palm Chaengwattana-Chaiyaphruek 2, Passorn Srinakarin-Theparak, and Passorn Bangna-Wongwaen 2.
The single-detached house segment accounts for approximately 3 percent of the single-detached house market share in Bangkok and its metropolitan area and contributes approximately 34 percent of the Company’s real estate revenue.
Condominium Product
The condominium product group is segmented into various price ranges, each with its respective brands. The THB 1-2 million range is represented by Plum Condo, which emphasizes value for money and fully meets residents’ living needs, while the THB 2-5 million range includes Chapter One and The Privacy, each designed to meet the diverse needs and lifestyles of consumers. For premium and luxury segments, Pruksa Real Estate offers the Chapter and The Reserve brands.
The condominium segment focuses on acquiring high-potential land plots in strategic locations, including areas with convenient access to mass transit, proximity to educational institutions, and distinctive riverfront locations. Pruksa Real Estate manages an appropriate mix between low-rise and high-rise condominium developments to balance short-term revenue generation and long-term recurring income potential. Customer-centricity remains a core principle, with developments designed to differentiate product offerings in line with evolving lifestyle trends, while emphasizing the delivery of a comprehensive and seamless living experience. In 2025, newly launched projects achieved strong development and sales performance. These included Chapter Charoenkrung–Riverside, a riverfront condominium located along the Chao Phraya River near Shrewsbury International School and King’s College, blending the Chapter brand’s minimal luxury concept with fantastic river views. The project achieved nearly 70 percent of the total project value in presales during 2025. Another successful launch was Plum Condo East Ladprao, located in the heart of Ladprao Road, approximately 250 meters from a BTS station, offering accessible pricing and strong connectivity. In 2025, Pruksa Real Estate also successfully closed sales in two luxury condominium projects: The Reserve 61 Hideaway and The Reserve Sathorn. In addition, four new projects commenced transfers during the late third and fourth quarters of the year, including Plum Condo New West, The Privacy Parc Taopoon, Chapter One Spark Charan, and Chapter One More Kaset, which are expected to contribute significantly to revenue in the second half of 2025 through early 2026.
The condominium segment is currently developing additional projects scheduled for launch in 2026 in several attractive locations. The Chapter One project is located near the MRT Blue Line Tha Phra Interchange station and is well suited for both owner-occupiers and investors seeking rental opportunities. Another project, Chapter One, is located near the BTS Blue Line Ratchadaphisek station. This project is the first by Pruksa Real Estate to be designed to accommodate co-living between residents and their pets.
The condominium segment accounts for approximately 3 percent of the condominium market share in Bangkok and its metropolitan area and contributes approximately 29 percent of the Company’s real estate revenue.
Hospital or Healthcare Business
ViMUT Hospital Holding Company Limited (“ViMUT” or “VMH”) conducts its business according to the Group’s business strategies.
- ViMUT delivers integrated, end-to-end healthcare through the expansion of medical services and health products, fostering healthy communities and promoting tailored lifestyle programs for individuals across all age groups. Operating at the advanced Super Tertiary Care level, the hospital provides world-class expertise across a full spectrum of clinical specialties, ensuring the delivery of high-standard healthcare with consistent clinical excellence.
- ViMUT continues to enhance its overall capacity in order to achieve internationally recognized medical standards, including Hospital Accreditation (HA) and Joint Commission International (JCI). These efforts aim to elevate the hospital’s service quality while strengthening patient relationships.
- ViMUT expands new channels to increase the number of patients from large organizations and insured customer groups, along with the development of the Lifetime Well-Living concept. In collaboration with Pruksa Group, ViMUT designs an integrated customer journey that connects real estate with preventive and curative healthcare services.
- ViMUT is advancing toward becoming a smart hospital by strengthening its workforce capabilities and transforming itself into a data-driven organization, with a strategic focus on digital platforms and virtual hospital services. In parallel, the hospital continues to enhance the ViMUT brand while operating with a strong commitment to excellence in energy efficiency.
ViMUT Hospital Phahonyothin has received six prestigious awards in recognition of its achievements. These include recognition as an Excellence Specialist Clinical Center for Pulmonary Care in Thailand, the ASEAN Energy Award at the Winner level, the EIA Monitoring Award, iFEMs Smart Hospital, the Wastewater Treatment Innovation Technology Project presented at the HA National Forum, and Platinum-level MEA Energy Awards. Also, ViMUT-Theptarin Hospital has received the Standard-level MEA Energy Awards.
ViMUT Hospital Phahonyothin
ViMUT Hospital Phahonyothin is the first facility of the ViMUT Group, located on approximately four rai of land along Phahonyothin Road near the Saphan Khwai Intersection. Since its inauguration in May 2021, the hospital has been designed with a strong focus on safety and well-being. Advanced air ventilation systems, supported by UV-C air disinfection technology, help reduce the risk of respiratory infections. The hospital’s infrastructure, including fire safety and waste management systems, complies with JCI international standards, providing a safe and healthy environment for both patients and staff.
ViMUT Hospital is a general tertiary care hospital providing inpatient services, with a registered capacity of 222 beds. Currently, the hospital has expanded its operational capacity to 193 beds, from 178 beds previously in service. ViMUT delivers medical care across a broad spectrum of conditions, ranging from general illnesses to complex diseases. ViMUT Hospital has achieved HA Level 3 and JCI accreditation.
In 2025, the Hospital remains focused on strengthening its specialized medical capabilities and international standards of quality and patient safety to support the rollout of services across floors 1–17. These developments are designed to serve both Thai patients and international patients, including those from the Middle East, Australia, Bangladesh, China, and the CLM countries (Cambodia, Lao PDR, and Myanmar). In addition, ViMUT is fully equipped with advanced medical technology and highly specialized medical professionals, providing comprehensive healthcare services across a total of 24 medical departments: Heart & Vascular Center, Bone & Joint Center, Lung Health Center, Diabetes & Endocrine, Neurology Center, Women’s Health Center, Check-up Center, Internal Medicine Center, Otolaryngology Center, Gastrointestinal and Liver Center, Eye Center, Mental Health Center, Surgery Center, Dental Center, Skin & Aesthetic Center, Children’s Health Center, Hemodialysis Center, X-Ray Center, Emergency Center, Urology Center, Breast Center, Maxillofacial Contouring Center, Post Crisis Rehabilitation Care Center, and Rehabilitation Medicine Center.
ViMUT continues to align its operations with global mega trends, particularly in environmental and social dimensions. These include PM2.5 air pollution, increased demand for preventive healthcare following the COVID-19 pandemic, the growing prevalence of non-communicable diseases linked to long-term lifestyle and behavioral risk factors, and the aging population. In response, the ViMUT Group has developed specialized expertise in three key medical areas, as follows.
Lung Health. Pulmonary health services are provided through a holistic care approach under the CHEST framework (Collaborated - Holistic - Excellence - Systematic - Treatment), which brings together all dimensions of care through a multidisciplinary medical team. ViMUT Hospital leverages advanced medical technology to provide comprehensive diagnosis and treatment of respiratory diseases. For instance, the Low-Dose CT Scan delivers high-resolution three-dimensional imaging while reducing radiation exposure by more than half, enabling accurate early detection of lung cancer and early-stage respiratory conditions. When abnormalities are identified, doctors can further diagnose the condition using Endobronchial Ultrasound (EBUS), a minimally invasive bronchoscopic technology that allows for tissue sampling from the lungs and lymph nodes without the need for surgery. This approach minimizes patient discomfort, supports faster recovery, and reduces the risks associated with conventional surgical procedures. These initiatives reflect the hospital’s commitment to investing in advanced medical technology to support Thailand’s aging society and address the anticipated rise in chronic respiratory diseases in the future.
Heart & Vascular. ViMUT Hospital provides comprehensive diagnostic and treatment services from initial screening to complex interventional procedures. Advanced diagnostic technologies, including electrocardiogram (EKG), echocardiogram, and exercise stress testing, are utilized to accurately assess cardiac health. For precise treatment planning, the hospital offers a coronary angiogram and cardiac catheterization. In addition, ViMUT delivers advanced interventional cardiology services, such as balloon angioplasty and stent placement, arrhythmia management, and Transcatheter Aortic Valve Implantation (TAVI). This includes Minimally Invasive Cardiac Surgery (MICS), an advanced surgical technique that serves as an alternative to conventional open-heart surgery involving sternotomy. These procedures help reduce clinical risk, support faster recovery, and lower long-term healthcare costs. The Heart & Vascular Center serves a wide range of patients, including those with existing heart conditions, individuals with suspected cardiovascular disease, and patients with other underlying conditions that increase cardiac risk. Preventive heart check-up programs are also available to support early detection, timely intervention, and patient confidence.
Bone & Joint. ViMUT Hospital provides comprehensive orthopedic care, covering diagnosis, treatment, and rehabilitation, including transitional care, delivered by specialized orthopedic teams. Advanced Minimally Invasive Surgery (MIS) techniques are applied across all areas of the musculoskeletal system, covering the neck, shoulders, elbows, wrists, hips, knees, ankles, and spine. These approaches help reduce pain, support faster recovery, and lower the risk of infection. ViMUT is equipped with advanced diagnostic and therapeutic technologies, including Digital Auto Stitching X-Ray for full-length imaging of the spine or lower extremities in a single image, Bone Mineral Density and Whole Body Composition Scans for comprehensive bone health assessment, and MRI. Rehabilitation services are further enhanced through modern physical therapy technologies such as Peripheral Magnetic Stimulation (PMS) and TECAR Therapy. ViMUT serves a wide range of patient groups, including adults aged 50 and above who are concerned about joint mobility and chronic disease risks such as cardiovascular conditions and osteoarthritis, working-age adults (25-49 years) with lifestyle-related risk factors, and athletes requiring rehabilitation and performance recovery.
Beyond clinical excellence, ViMUT Hospital continues to grow by positioning itself as a trusted health partner, offering comprehensive and affordable healthcare services. The hospital is also expanding its services to support medical tourism, contributing to economic inflows for the country. At the same time, ViMUT has set clear goals to develop digital health technologies, including telemedicine services and mobile health applications, to support preventive care and personalized health check-up programs. The implementation of the Hospital Information System (HIS) enables integrated patient data across the hospital group, improving operational efficiency and supporting faster, more accessible, and more accurate care. Collectively, these initiatives aim to strengthen ViMUT’s role in building healthier communities and responding to the evolving needs of modern society.
ViMUT Hospital has developed the Lifetime Well-Living concept together with Pruksa Real Estate, to provide comprehensive healthcare services for residents across all Pruksa residential projects. The initiative includes telemedicine services, exclusive healthcare privileges from ViMUT Hospital, and more than 70 residential projects under the Well Care @Home program, delivered in collaboration with ViMUT’s medical teams. In addition, the hospital offers good-value healthcare packages that build brand awareness and generate sustainable recurring income through follow-up care after annual health check-ups. Furthermore, ViMUT Hospital collaborates with leading medical doctors who refer patients for treatment at ViMUT. This is complemented by the ongoing Ramathibodi–ViMUT partnership, which allows patients from Ramathibodi Hospital to receive surgical care at ViMUT Hospital.
Sales and marketing initiatives aim to build stronger brand awareness for the ViMUT Group while expanding revenue through three key channels: 1) Large Corporate and Insurance Segment: The hospital offers healthcare services for corporate employees, including health check-ups and preferential pricing packages for key diagnostic procedures such as CT scans, gastroscopy, and echocardiograms. These services are supported by direct billing arrangements with insurance partners, along with end-to-end management of patient entitlements and special privileges. 2) ViMUT Coordinate Team (VCT): The ViMUT Coordinate Team cultivates a robust referral network with regional clinics and medical partners, facilitating seamless patient transfers to ViMUT Hospital for treatment. Through this channel, out-of-area patients gain access to fully equipped operating theaters and advanced medical infrastructure. 3) International Patient Segment and Expatriates Residing in Thailand: The hospital expands its collaboration with international patient agents across the Middle East, Africa, Australia, China, and Myanmar. Outreach efforts are bolstered by partnerships with embassies, roadshow activities, and engagement with international schools, universities, and multinational corporations.
Service Volume as of December 31st
| Inpatients | 2025 | 2024 |
|---|---|---|
| Number of Registered Beds | 222* | 235 |
| Available Beds | 193 | 178 |
| Occupancy Rate of Available Beds (percent) | 31 | 42 |
| Average Daily Census (persons) | 57 | 56 |
| Outpatients | 2025 | 2024 |
|---|---|---|
| Average Number of Outpatients per Day | 521 | 485 |
Note: * In 2025, the 16th floor was renovated to expand the patient rooms into VIP and VVIP suites. As a result, the total number of registered beds has been adjusted to 222.
ViMUT-Theptarin Hospital
ViMUT-Theptarin Hospital started operations in 1985 as Thailand’s first specialized clinic for diabetes and thyroid disorders. Located on Rama IV Road and operated by Thep Tanyapa Company Limited, the facility expanded into an 80-bed general hospital. In 2021, ViMUT acquired a 51.69 percent equity in Thep Tanyapa Company Limited. In 2024, the Hospital was rebranded as ViMUT-Theptarin Hospital, strengthening its position as an internationally recognized center of medical expertise, with a strong legacy in diabetes and endocrinology alongside comprehensive medical specialties.
ViMUT-Theptarin Hospital is the first hospital in Thailand to receive disease-specific accreditation for diabetes and the only hospital accredited for thyroid disease by the Healthcare Accreditation Institute (HAI). The hospital has also been recognized as a Diabetes Excellence Center by the World Diabetes Foundation of Denmark, reflecting its excellence in providing comprehensive patient care with particular expertise in diabetes, thyroid, and endocrine disorders. The hospital remains committed to strengthening services for non-communicable diseases (NCDs), providing continuous care from prevention to complication management, both within the hospital and as part of patients’ everyday lives. In addition, the hospital promotes research in healthcare management and medical education, while contributing to the advancement of national health policies aimed at establishing new standards for the country. The hospital also emphasizes preventive healthcare by encouraging lifestyle modifications, focusing not only on treatment but also on health promotion and rehabilitation through nutritional therapy. This approach aligns with the founding vision of the hospital and the broader operating philosophy of the ViMUT Group.
Supported by nearly 40 years of experience and a team of highly experienced specialists from Thailand and overseas, ViMUT-Theptarin Hospital has achieved HA Level 3. Beyond its strong foundation in diabetes, thyroid, and endocrine care, the hospital also provides services through its Cardiovascular Center, Foot Clinic and Wound Care, and Dental Center.
Theptarin DM Academy offers monthly educational programs that provide practical knowledge and skills for people with diabetes, their caregivers, healthcare professionals, and anyone interested in diabetes care. The Academy also welcomes study visits from hospitals and universities in Thailand and abroad, covering areas such as diabetes, thyroid and endocrine disorders, non-communicable diseases (NCDs), nutrition, and holistic healthcare. At the same time, the Academy places strong emphasis on academic development and ongoing training for nutritionists and dietetics professionals. By combining advanced medical technologies and equipment with improved understanding of disease management, the hospital empowers patients to take better control of their own health, such as through the use of continuous glucose monitoring (CGM) systems and insulin pumps.
Now in its fifth year since joining the ViMUT Group, ViMUT-Theptarin Hospital has strengthened its operational readiness through the Hospital Information System (HIS), which enables seamless integration of patient data across the ViMUT Group. The hospital also has access to advanced medical innovations and technologies from the ViMUT Group to support the treatment of complex medical conditions. Service offerings have been expanded to cover a wider range of care, including cardiac surgery and balloon angioplasty, and the management of accident-related cases. The hospital has also introduced health check-up and vaccination packages tailored for accident patients and long-term foreign expatriates, particularly those living and working in the Sukhumvit and Rama IV areas.
Service Volume as of December 31st
| Inpatients | 2025 | 2024 |
|---|---|---|
| Number of Registered Beds | 80 | 80 |
| Available Beds | 67 | 67 |
| Occupancy Rate of Available Beds (percent) | 50 | 55 |
| Average Daily Census (persons) | 33 | 37 |
| Outpatients | 2025 | 2024 |
|---|---|---|
| Average Number of Outpatients per Day | 338 | 322 |
Service Extension
Clinic Baan Mor ViMUT aims to improve community access to healthcare services. The clinic has been in operation since 2018 in the Rangsit area of Pathum Thani Province, providing care for general illnesses and chronic diseases, blood testing, health check-ups, vaccinations, and health consultations delivered by family medicine physicians. Comprehensive traditional Chinese medicine services are also available at Clinic Baan Mor ViMUT. The clinic has expanded its services to provide more comprehensive care, including the introduction of physical therapy and hemodialysis to meet growing demand for specialized treatment.
Precast Business
After restructuring and separating the precast business unit operated by Inno Precast from PSH’s real estate operations, PSH now holds a 45 percent stake in Inno Precast and 18.26 percent in General Engineering Public Company Limited (GEL) to strengthen its precast business structure. Inno Precast has become Thailand’s largest precast producer, using advanced low-carbon precast technology and automation systems. With GEL’s marketing expertise and client base, Inno Precast has also expanded its facade construction capabilities for large projects and condominiums, enhancing its competitive abilities in all aspects.
Inno Precast operates a fully integrated precast concrete manufacturing and installation business, providing services as a total solution provider to support customers in managing the structural construction supply chain, from design and production to transportation and on-site installation. The company operates under “Green Factory” with a commitment to achieving zero waste and net-zero carbon emissions. It utilizes advanced German machinery and manufacturing technologies to optimize material consumption in an environmentally friendly way, such as automated mesh welding plants that precisely cut steel to design specifications, minimizing waste (or zero waste). Inno Precast employs a concrete recycling system to reuse leftover concrete and has adopted the green technology CarbonCure, making it the first in Thailand’s real estate sector to produce low-carbon precast concrete slabs. This innovation reduces cement usage by 4-6 percent, strengthens concrete, and reinforces the company’s position as the leader in the low-carbon precast market. Inno Precast has also installed solar panels at its factories, with the Nava Nakhon plant further equipped with a closed-loop system and dust collectors to minimize dust emissions. These efforts have resulted in a reduction in greenhouse gas emissions, equivalent to planting 55 trees per precast house purchased.
Inno Precast manufactures and installs high-quality precast concrete slabs for residential projects, adhering to international standards. The production process involves several key steps:
- Steel reinforcement is produced using mesh welding plants that precisely cut the steel according to design specifications.
- Concrete is produced in computer-controlled batching plants with closed systems.
- The concrete is compacted using shaking machines, effectively ensuring uniform density throughout the slabs.
- The concrete undergoes curing in automated chambers to achieve the desired strength and durability.
- Precast molds are formed using seamless metal casting tables imported from Germany. After casting, the concrete slabs are polished using specialized machines to achieve a uniform smoothness.
- The sides of the precast molds are magnetically attached to the casting tables using automated robotic assembly from Germany, ensuring that each precast piece matches its design dimensions with high precision.
Inno Precast has revolutionized construction with its innovative Low-Carbon Pre-Stressed Hybrid Slab flooring system, the first of its kind in the country. The hollow core slabs, manufactured using automated machinery, feature air voids in the center, making them lightweight and reducing the need for additional structural support. These air voids also enhance sound and temperature insulation, improving comfort and energy efficiency. When paired with prestressed solid slabs, which are especially effective in preventing water leakage in wet areas such as bathrooms and balconies, the system offers superior durability and reliability. Overall, the precast hybrid slab flooring system not only reduces concrete usage but also ensures strength, safety, and cost-effectiveness. Its lightweight design lowers material transportation costs, contributing to more efficient and cost-effective home construction.
Construction innovation using precast panels from Inno Precast has become a key benchmark for modern residential development. Beyond delivering high construction standards and superior quality, the system enables faster build times, flexible future extensions, and greater usable space efficiency. Inno Precast’s technology offers structural strength up to three times greater than conventional brick construction, enhances sound insulation by more than 33 percent, provides fire resistance exceeding two hours, and withstands seismic activity of up to 7 on the Richter scale. Inno Precast delivers a comprehensive one-stop service, covering manufacturing through installation, supported by a highly experienced structural design team. Quality assurance is embedded throughout the entire process, from factory production to final handover. The NCR Center enables issue reporting, status tracking, and full traceability, ensuring transparency and accountability at every stage. Installation is supervised by qualified engineers and dedicated QA teams, with pre-project training provided to contractors to ensure adherence to technical standards. A specialized advisory team remains available throughout the process. The First Lot Inspection system further reinforces quality control through coordinated verification among design teams, factory production units, project engineers, and electrical and sanitary system specialists, ensuring alignment with the original design specifications.
Inno Precast continues to enhance its products, solidifying its position as a leader in the manufacturing of low-carbon precast solutions. This leadership is underscored by several prestigious accolades, including the Carbon Footprint Label Certificate from the Thailand Greenhouse Gas Management Organization (TGO). In particular, under the TGO, the company received recognition for Carbon Footprint Reduction (CFR) for its precast wall, becoming the first and only company in Thailand’s precast industry to achieve this distinction. In addition, Inno Precast earned the Carbon Footprint of Product (CFP) certification for its Precast Wall, Solid Slab, and Hollow Core Slab products. Demonstrating its strong commitment to environmental conservation, the company aims to apply for CFR recognition for all its products by 2027.
In advancing environmental innovation and competitive differentiation, Inno Precast has adopted the Precast Prestressed Hybrid Slab system in combination with precast panels and prefabricated column-beam structures. This integrated solution addresses the needs of emerging customer segments seeking greater flexibility for future home extensions, as well as projects located in areas with limited site accessibility. The system also contributes to shorter construction timelines.
In 2025, Inno Precast joined the Precast Working Committee of the Thailand Concrete Association, with the primary objective of collaborating to advance precast construction systems and elevate industry standards and quality across Thailand’s construction sector. Inno Precast remains committed to strengthening its leadership in the precast business through continuous innovation that responds to changing customer needs. At the same time, it continues to advance environmental responsibility under its low-carbon precast factory concept.
Precast Production Capacity
There are 4 precast factories, strategically adjusted to align with the slowdown in the real estate market. The combined production capacity totals approximately 3 million square meters per year, categorized as follows:
- Wall Panel Production Facilities - Utilizing the Automated Carousel System Two plants: Navanakorn and Chiang Rak Noi
- Floor Slab and Ground Beam Production Facility - Utilizing Prestressed Long Bed System One plant: Navanakorn
- Special-Shaped Components, Staircase, and Fence Production Facility - Utilizing Fixed Mould/Battery Mould One plant: Chiang Rak Noi
Construction Business
Inno Home Construction Company Limited (“IHC”), a subsidiary of Pruksa Holding Public Company Limited, was spun off from the construction business of Pruksa Real Estate Public Company Limited to expand business opportunities in the Business-to-Business (B2B) segment, residential construction, and rental businesses. In 2025, IHC completed the construction of a total of 1,819 residential units. Currently, IHC’s core business operations include:
- Residential Construction for Pruksa Real Estate PCL
- B2C (Business-to-Consumer): Providing end-to-end residential construction services, including custom-built homes tailored to individual customer requirements; B2B (Business-to-Business): Providing construction services for residential projects, office buildings, and other real estate developments for property developers, private enterprises, government agencies, and business partners seeking turnkey construction solutions. This also includes providing project management services, as well as monitoring, reviewing, and supervising project progress to ensure it proceeds in accordance with the established plan within the agreed budget, timeline, and scope of work.
- Rental Real Estate Business: Rental apartment projects (Eco Apartments) to address current housing demand, together with other forms of rental real estate.
Residential Construction Business
IHC’s key strength lies in its highly capable construction teams with extensive industry experience, enabling fast and efficient project execution. A consistently strong order backlog from Group companies and long-term partners allows IHC to manage costs effectively through a blockchain-based procurement system and annual e-auctions with major domestic suppliers under long-term contracts. This approach helps secure construction materials at competitive prices and supports expansion into new customer segments, including individual homeowners (B2C) and real estate developers (B2B). In addition, IHC continues to expand related services to build stable and sustainable revenue streams.
Furthermore, IHC is committed to becoming a leader in integrated design, construction innovation, and professional management (Inno Solutions) in collaboration with the companies under Pruksa Holding PCL. IHC prioritizes efficient resource management to support sustainable growth while promoting environmentally and socially responsible construction practices, including the selection of alternative, environmentally friendly materials. By conducting environmental impact assessments, IHC utilizes the findings to guide material procurement and implement strategies to mitigate environmental and social impacts. IHC’s commitment to sustainable construction innovation includes:
- Effective resource management during construction, such as Just-in-Time (JIT) material delivery to ensure timely arrivals and optimized on-site work management.
- Using alternative, environmentally friendly construction materials, including products certified for carbon footprint reduction or bearing the SCG Green Choice label, such as TOA paint, COTTO floor tiles, SCG roof tiles, water-saving sanitary ware from COTTO and KOHLER, DAIKIN air conditioners, INSEE and CPAC concrete, and PHILIPS lighting products.
- Conducting environmental impact assessments for construction activities and controlling impacts to remain within safety standards prescribed by the Office of Natural Resources and Environmental Policy and Planning (ONEP), including the management of dust emissions, noise levels, odors, and wastewater discharge from construction sites. Utilizing IoT systems to monitor and control wastewater treatment operations online.
- Prioritizing energy management to minimize waste, such as reducing fuel consumption by utilizing smaller cranes to lift lightweight precast components (Precast-X), enhancing accessibility to construction sites in narrow alleys. Installing solar rooftop systems at model homes, sales offices, clubhouses, and wastewater treatment plants to reduce overall electricity consumption.
- Selecting capable subcontractors with expertise appropriate to each scope of work to ensure construction quality standards, adherence to best practices, and the continuous enhancement of construction quality management systems.
Procurement of Products and Services for Residential Projects
IHC is committed to elevating its construction business by systematically procuring products and services across the entire construction value chain to ensure efficiency and adherence to quality standards, as follows:
Business Concept and Architecture Design
IHC conducts in-depth research and analysis of homebuyer needs to develop construction concepts and define core project specifications, including architectural design, master planning, and all relevant development details.
Engineering Design and Cost Estimation
IHC leverages professional engineering teams to transform architectural designs into technical specifications. This involves collaboration with Inno Precast for structural design, while IHC specializes in piling and infrastructure utility systems based on the established business concepts. Furthermore, IHC conducts precise construction cost estimations using a database of material and labor costs. The database is updated regularly to ensure data remains current and highly accurate.
Selection of Suppliers, Construction Materials and Contractors
IHC works closely with the design team, construction team, and the procurement team to select construction materials and suppliers or contractors based on the Value Score system. This evaluation system accounts for factors such as image, material quality, construction quality, timely delivery, and after-sales service. To ensure absolute transparency, the selection process is periodically audited, with assessment data verified through a database. Reliable suppliers and contractors are chosen as Partnership and offered 3-year contracts to incentivize them to maintain high-quality standards and service. Construction contractors receive regular training on PSH’s construction standards, and project supervisors conduct rigorous inspections to ensure the contractors’ compliance and quality.
Procurement
Procurement planning for construction projects begins with defining material specifications and reference prices, supported by a dedicated committee that sets procurement rules and policies to ensure transparency and fairness. Electronic auctions (e-auctions) are used to achieve economies of scale, maintain construction material quality, and manage price volatility. In addition, IHC prioritizes sourcing from large-scale suppliers by evaluating and comparing their production capacity and supply capabilities. Currently, IHC maintains a database of approximately 800 major suppliers with strong potential and the ability to meet established standards.
Site Preparation
Soil samples are tested in accordance with engineering principles both before commencement and during layered backfilling to verify soil density and site readiness before handover for piling works, which constitute a critical structural component. IHC applies strict quality control throughout foundation works, including soil testing and density verification during backfilling. High-quality piles compliant with TIS 396-2549 standards are used. Inspections cover pile verticality, positioning, blow count measurements, and Last Ten Blow settlement values. Low-strain Seismic Integrity Testing is subsequently conducted to verify the structural integrity of the piles. All piling operations are carried out under strict safety measures in accordance with engineering and safety standards.
Construction
IHC provides comprehensive construction services led by an experienced engineering team that provides rigorous supervision to ensure absolute compliance with international standards. Project progress and budgets are managed with precision, maintaining strict adherence to occupational health, safety, and environmental regulations while proactively minimizing community impact. Throughout the construction lifecycle, contractual obligations are strictly honored. Integrated performance reviews and collaborative planning with the sales division allow for dynamic inventory management, preventing sunk costs and ensuring robust cash flow. Furthermore, IHC is committed to a Zero Defect objective, emphasizing construction quality through effective management. IHC strategically selects subcontractors tailored to specific project requirements. IHC continuously elevates construction quality standards, ensuring these standards are strictly extended across the entire network of suppliers and contractors. This commitment is supported by rigorous daily site management and a robust quality management system governed by the total quality management framework.
Home Handover
IHC applies a rigorous quality inspection process at every stage of construction, covering structural elements and standard systems such as electrical and plumbing works, in line with approved designs. Upon completion, all systems undergo comprehensive functional testing, including electrical, plumbing, and sanitary systems, as well as bathroom fixtures, doors, windows, and external equipment, to ensure full operational readiness. Once completed, homes are handed over to Pruksa Real Estate, the main customer, as well as to individual customers.
Production Capacity of the Construction Business
The Construction Management business has the capacity to construct up to 630 two-story townhouses per month or 270 two-story single-detached houses per month.
Construction Resource Management and Optimization for Low-Rise Projects
IHC focuses on the efficient management of construction resources among townhouse and single-detached house projects to support growth in external markets. Construction activities within Bangkok and the Metropolitan Area (excluding other provinces) are managed through a zoning approach divided into four zones: Northeast, Southeast, Northwest, and Southwest. This zoning strategy enables optimal utilization of personnel and construction resources across townhouse and single-detached house projects, optimizes cost management, and enhances the Company’s competitive capability in the market.
Residential Construction Services for B2C and B2B Market Segments
IHC recognizes growth opportunities in the construction services market, with private-sector construction valued at over THB 200 billion. Building on its accumulated expertise and experience as a real estate developer for sale, the business has expanded into a new service through a One Stop Service model covering consultation, design, permitting, and construction, under the supervision of experienced construction professionals. The construction services focus on two primary customer segments. For individual customers (B2C), services are provided under the Plantnery brand, targeting homeowners seeking to build residences with budgets ranging from THB 5–30 million. For corporate customers (B2B), services are delivered under the IHC brand, serving real estate developers, private companies, government agencies, and business partners requiring reliable turnkey project construction. These services support the development of residential projects, office buildings, and other real estate developments, with an emphasis on cost control, project reliability, and profitability.
The construction business leverages the Company’s more than 30 years of experience and a proven track record of delivering over 200,000 homes, supported by a portfolio of more than 100 house designs. Operations are supported by an integrated ecosystem within the Group that addresses requirements across labor, construction materials, and construction innovations. This includes Inno-Tech, which applies high-precision construction technologies sourced from Germany and Italy; Inno-Precast, which delivers high-quality reinforced precast concrete systems; and Inno Solutions, comprising five innovation areas focused on living comfort and safety, with energy-saving functions and environmentally responsible design. In addition, IHC’s project management expertise enables fast delivery, with homes completed within approximately six months. Cost efficiency is enhanced through economies of scale, enabling customers to maintain budget control. Finally, structural quality is further reinforced by a 20-year structural warranty.
Rental Real Estate
The rental real estate business is operated by IPLERN Company Limited (“iPlern”), a subsidiary of IHC, to generate recurring and sustainable income for the Group through two core businesses, as follows.
- The rental real estate business operates under the Eco Apartment concept to meet current demand for rental housing. Its key strengths include affordability, convenience, and safety, supported by a distinctive design that suits modern lifestyles. The Eco Apartment serves three primary customer segments. The first is the blue-collar workforce, with rental apartments located near industrial estates and major employment areas. The second is the student segment, with rental apartments situated in proximity to universities. The third is the white-collar workforce, with rental apartments located near urban communities.
- Other rental real estate businesses include warehouses and office space to support e-commerce, logistics operators, SMEs, startups, and franchise businesses, located in areas connected to Bangkok and the Metropolitan Region, such as the Rangsit-Lumlukka and Bang Na-Thepharak zones.