About Us

PSH aims to be a top Thai diversified property company that delivers end-to-end modern urban lifestyles to customers.
Let's to know PSH

History

On March 16, 2016, Pruksa Holding Public Company Limited was registered for public company establishment of Holding Company with initial registered capital of Bt10,000 operate the business that mainly generates revenues from shareholding in other companies. Later, the Extraordinary Shareholders’ Meeting No. 1/2016 approved a resolution to allow an increase in the Company’s registered capital from Bt10,000 to Bt2,273,217,600 by issuing new common stocks totaling 2,273,207,600 stocks at par value of Bt1 per stock to support the submitted tender offer and the issuance of warrant to buy common stocks of the Company to be consistent with increase in the Company’s registered capital. The initial trading in Stock Exchange of Thailand was on 1 December 2016 under “PSH” ticker.

The core business of the Company is real estate development business for sale. The Company shall maintain the proportion of real estate development business for sale which is the core business is not less than 75% of total assets of the Company. After restructuring completion, Pruksa Real Estate Public Company is the subsidiary of the Company that operates core business and generates main revenues from dividend acquired from shareholding in Pruksa Real Estate Public Company Limited and its subsidiary and/or associated company which will be invested by the Company in the future.

The Company’s policy is to focus on investment diversification and seek the opportunity in operating new businesses in addition to residential real estate business for sustainable growth and ability to generate recurring revenues. Therefore, the investment in hospital business and health service center was approved and executed through two subsidiaries including (1) Vimut Holding Hospital Company Limited which is the company that operates the investment business in other companies, and (2) Vimut International Hospital Company Limited that operates the business of private hospital and clinic for patients. At present, it has been under business planning and expected to be opened for service in 2020 onwards. Therefore, revenues and overall operations have been mainly derived from real estate business group.

Objectives of Establishing a Holding Company

To increase flexibility to expand the business and facilitate strategic partnership with partners who have expertise in each particular area. The holding company structure will make it easier for the Company to form joint ventures or strategic alliances with partners who have expertise in each particular business In the future, as illustrated in the 3 diagram below. The increased opportunity to expand into new businesses will lead to greater competitiveness and higher return to shareholders.

To limit and manage business risks.

To increase effectiveness and flexibility of the Company’s management structure to better suit business operations in the future.

The objectives are in accordance with the Company’s strategic plan, as follows:

Maintain leadership in residential real estate market for low to middle income customers (Value Segment)

Increase the Company’s market share in residential real estate market for high income customers (Premium Segment)

Explore new business opportunities with a focus on business that can generate stable and sustainable recurring income (Recurring Income)

Let's to know PSH

History

On March 16, 2016, Pruksa Holding Public Company Limited was registered for public company establishment of Holding Company with initial registered capital of Bt10,000 operate the business that mainly generates revenues from shareholding in other companies. Later, the Extraordinary Shareholders’ Meeting No. 1/2016 approved a resolution to allow an increase in the Company’s registered capital from Bt10,000 to Bt2,273,217,600 by issuing new common stocks totaling 2,273,207,600 stocks at par value of Bt1 per stock to support the submitted tender offer and the issuance of warrant to buy common stocks of the Company to be consistent with increase in the Company’s registered capital. The initial trading in Stock Exchange of Thailand was on 1 December 2016 under “PSH” ticker.

The core business of the Company is real estate development business for sale. The Company shall maintain the proportion of real estate development business for sale which is the core business is not less than 75% of total assets of the Company. After restructuring completion, Pruksa Real Estate Public Company is the subsidiary of the Company that operates core business and generates main revenues from dividend acquired from shareholding in Pruksa Real Estate Public Company Limited and its subsidiary and/or associated company which will be invested by the Company in the future.

The Company’s policy is to focus on investment diversification and seek the opportunity in operating new businesses in addition to residential real estate business for sustainable growth and ability to generate recurring revenues. Therefore, the investment in hospital business and health service center was approved and executed through two subsidiaries including (1) Vimut Holding Hospital Company Limited which is the company that operates the investment business in other companies, and (2) Vimut International Hospital Company Limited that operates the business of private hospital and clinic for patients. At present, it has been under business planning and expected to be opened for service in 2020 onwards. Therefore, revenues and overall operations have been mainly derived from real estate business group.

Objectives of Establishing a Holding Company

To increase flexibility to expand the business and facilitate strategic partnership with partners who have expertise in each particular area. The holding company structure will make it easier for the Company to form joint ventures or strategic alliances with partners who have expertise in each particular business In the future, as illustrated in the 3 diagram below. The increased opportunity to expand into new businesses will lead to greater competitiveness and higher return to shareholders.

To limit and manage business risks.

To increase effectiveness and flexibility of the Company’s management structure to better suit business operations in the future.

The objectives are in accordance with the Company’s strategic plan, as follows:

Maintain leadership in residential real estate market for low to middle income customers (Value Segment)

Increase the Company’s market share in residential real estate market for high income customers (Premium Segment)

Explore new business opportunities with a focus on business that can generate stable and sustainable recurring income (Recurring Income)

Vision, Mission, Core Value & Strategy

Vision

Pruksa Holdig aims to be a top Thai property company with variety of businesses and services that delivers end-to-end modern lifestyles and enables to fulfill all customer demands.

Mission

Pruksa Holdig aims at helping customers to fulfill their dreams by delivering happiness and modern lifestyles for the entire family members.

Core Value
  1. Customer Focus
    We aim for exploration and understanding for satisfaction of every customer group’s demand with a valuable home and impressive service.
  2. Team Collaboration
    We work in harmony as a team to deliver impressive results to our customers.
  3. Creative Innovation
    We create innovative and top-grade products and services that surpass our customer expectations and impressions.
  4. Working Discipline
    We have discipline to complete our work on time, according to our plans with quality achievement.
  5. Ethical Adherence
    Our thinking spirit, speech and act are for interest of our customers, and fairness and benefit for all related parties.
Strategy
  1. To expand core business in property for sale, and expand to customer group with new income base.
  2. To expand real estate business market to abroad.
  3. To reinforce business that supports real estate business for enhancement of the brand strength and maximum customer satisfaction.
  4. To expand investment to new business that generates recurring income.
  5. To aim at the professional organization development for sustainable growth.

Nature of Business

Pruksa Holding Company has the initial registered capital amount to Bt10,000 (10,000 share at par value Bt1). The core business of Pruksa Holding is the investment in companies which invest in property developing business, Healthcare Business and recurring income business. The Holding Company invests in property developing business not less than 75% of its total assets.

The Company initial trading in The Stock Exchange of Thailand was on 1 December 2016 under “PSH” ticker

Business Structure

Organization Chart

As of April 30, 2019 the Company’s management structure consists of the Board of Directors, sub-committees and the Executive Management team.

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Board of Directors


Honorary Awards

Pruksa Real Estate Public Company Limited is determined to develop dwellings in order to respond to the need of those who dream of having a house of their own. It is also determined to undertake business to support growth to the society and the nation. Under this philosophy, the Company is therefore well recognized by numerous customers, investors, educational institutions, and mass media, including business allies. With the performance clearly seen in the public eyes, Pruksa Real Estate Public Company Limited has been receiving awards of honor from various institutions and organizations which are reputable both domestically and internationally. All these serve as proof of success and determination of the Company in perpetually developing products of quality.

2018
SET Sustainability Awards 2018 (Outstanding)

From the Stock Exchange of Thailand
For the second consecutive year

Thailand Sustainability Investment (THSI) 2018

For the third consecutive year
From the Stock Exchange of Thailand

Sustainability Report Award 2018 (Recognition)

For the third consecutive year
From CSR Club, Thai Listed Companies Association

Selected and listed in the ESG100 Company 2018

For the second consecutive year
From Thaipat Institute

Thai Chamber of Commerce Best Awards 2018

From Anti-corrumption Committee,
Thai Chamber of Commerce

Corporate Governance of Thai Listed Companies 2018

attaining “Excellent” levels of recognition
For the second consecutive year
From Thai Institute of Directors Association

Received 100 full scores in the quality assessment of the Annual General Shareholder Meeting (AGM)

For the second consecutive year
From Thai Investors Association

Building Energy Code Award 2018 (BEC)

attaining “Excellent” level of recognition
From Ministry of Energy

International Arch of Europe Convention Award (IAE Award)

Category: Diamond
From Business Initiative Directions (B.I.D.)

DGNB First Mover Projects Award

under the category Platinum for Sustainable Homes
From German Sustainable Building Council (DGNB : Deutsche Gesellschaft für Nachhaltiges Bauen e.V.)

Bronze Award from MAT Award 2018

for Real Estate Category
From Marketing Association of Thailand

Drive Award 2018

for Finance From MBA Chula Alumni Association, Chulalongkorn Business School

Property Export Awards Thailand 2018 (PEAT 2018)

Under Best Affordable High Rise Condominium Category
For Plum Condo Central Station Project
From National Institute of Development Administration

Best Development Marketing Asia Pacific (Regional Winner)

For the Chapter One ECO
Ratchada - Huaikwang Project
From Internation al Propert y Awards 2018-2019

BCI Top 10 Developer Awards 2018

For Chapter One Shine Bangpo and Plum Condo Pinklao Station Project
For the Eight Consecutive year From BCI ASIA

Property Guru Thailand Property Awards 2018

Under Best Luxury Condo Development Category for The Reserve Sathorn Project and Best Affordable Condo Development Category for Chapter One ECO Ratchada - Huaikwang Project From Thailand’s top real estate website DDproperty.com

Residential High-Rise Development Thailand Awards

for The Reserve Phahol - Pradipat Project

Development Marketing Thailand and Best Development Marketing awards

for Chapter One ECO Ratchada - Huaikwang
From Asia Pacific Property Award 2018-2019

Best Residential Award from Thailand Tatler Award

for the The Reserve 61 Hideaway Project From Thailand Tatler Magazine

Thailand Property Best Buy Award 2018

for Baan Pruksa Thepharak-Mueang Mai Project 2, Passorn Songprapa Project and Plum Condo Chaengwattana Project
By Agency for Real Estate Affairs (AREA)

Thailand Labour Management Excellence Award 2018

For PRUKSA Precast Concrete Factory Lamlukka
From Department of Labour Protection and Welfare

ECO Factory Award 2018

For Pruksa Precast Concrete Factory Navanakorn
From Industrial Estate Authority of Thailand and The Federation of Thai Industriesri

Certificate of Green Industry - Level 3 (Green system)

For Pruksa Precast Factory, Lam Lukka and Pruksa Precast Factory, Navanakorn
From Ministry of Industry

Certification of ISO 9001 : 2015, Quality Management System

From Management System Certification Institute (Thailand) (MASCI)

Certification of Occupational Health and Safety Assessment Series BS OHSAS 18001

From Management System Certification Institute (Thailand) (MASCI)

2017
Set Sustainability Awards 2017 (Rising Star)

From the Stock Exchange of Thailand

Thailand Sustainability Investment (THSI) 2017 for the second consecutive year

From the Stock Exchange of Thailand

NACC Integrity Awards 2017 (Recognition)

From the National Anti-Corruption Commission

Sustainability Report Award 2017 (Recognition) for the second consecutive year

by CSR Club, Thai Listed Companies Association, Securities and Exchange Commission, and Thaipat Institute

Certificate of Honored a philanthropic organization of the Ministry of Education

From the Ministry of Education

Certificate of Honour for Social Support 2017 for the employment of people with disabilities

From Thai Health Promotion Foundation and The Ministry of Labour

A membership certificate of Thailand’s Private Sector Collective Action Coalition Against Corruption (CAC)

From The CAC Council

Listed in the ESG100 Company 2017 for the second consecutive year

By Thaipat Institute

Corporate Governance of Thai Listed Companies 2017 attaining ‘Excellent’ levels of recognition

From Thai Institute of Directors Association

Received 100 full scores in the quality assessment of the annual general shareholder meeting (AGM)

From Thai Investors Association

Certified as a member of Corporate SDG Index of the Thaipat Institute

by Thaipat Institute

The Quality Persons of the Year Award on Property Development

was given to Mr. Piya Prayong, CEO - Pruksa Real Estate, an idol for adopting new innovation and technology in the business
from the Foundation of Science and Technology Council of Thailand.

Plaque of Honour for ‘Social Support’

was given to Mr. Prasert Taedullayasatit, CEO - Pruksa Real Estate Premium by INTV Award 2017 for being a successful businessman in both public and private sectors who provides support to the society and economy.
By INTV Award 2017

Asia’s Most Promising Brands 2017

From World Consulting & Research Corporation, a world-class brand management consultant

International Star for Quality Award 2017 (Platinum)

From Business Initiative Directions (B.I.D)

BCI Asia Top 10 Developers Awards 2017 for the seven consecutive year

for Urbano Rajavithi, Chapter One Eco, and Plum Condo Ramkhamhaeng Station.
From BCI Media Group

The Excellent Real Estate Developer Awards 2017

for The Privacy Ladprao-Sena, and Baan Pruksa Puchao-Samrong
From the Agency for Real Estate Affairs

Best Energy Conservation Award for Housing Projects 2017 (Townhouse Prototype Category)

for The Connect
From the Department of Alternative Energy Development and Efficiency, Ministry of Energy

Smart Green Energy Award 2017

for Pruksa Precast Factory, Navanakorn
From The Office of Industrial Economics, Ministry of Industry

Pilot Organization on Safety Award (Provincial Level) (second consecutive year)

for Pruksa Precast Factory, Navanakorn
From The Office of Labour Protection and Welfare, Pathum Thani Province

Certificate of Green Building (Platinum Level)

for Pruksa Plus House in The Plant Estique, Phatthanakan
From German Sustainable Building Council (DGNB)

Certificate of Green Industry - Level 3 (Green System)

for Pruksa Precast Factory, Navanakorn and Pruksa Precast Factory, Lam Lukka
From The Ministry of Industry

Certificate of the Carbon Footprint for Organization (CFO) 2017

for Pruksa Precast Factory, Navanakorn and Pruksa Precast Factory, Lam Lukka
From Thailand Greenhouse Gas Management (Public Organization) - TGO

Innovation Management System CEN/TS 16555-1

From Management System Certification Institute (Thailand)

2016
Investors’ Choice Awards 2016

เป็นรางวัลเกียรติยศในฐานะที่บริษัทฯ สามารถทำคะแนนผ่านเกณฑ์การประเมินคุณภาพการจัดประชุมสามัญผู้ถือหุ้นเต็ม 100 คะแนน ต่อเนื่องกันถึง 4 ปีซ้อน

EIT-CSR Awards 2016

โล่รางวัลดีเด่น ของ ฯพณฯ นายกรัฐมนตรี ที่วิศวกรรมสถานแห่งประเทศไทย ในพระบรมราชูปถัมภ์ (วสท.) โดยพิจารณาจากผลงานการจัดทำกิจกรรมรับผิดชอบต่อสังคมและสิ่งแวดล้อมของหน่วยงานรัฐวิสาหกิจและสถานประกอบการที่ทำกิจกรรมดีเด่น

2015
รางวัลผู้บริหารสูงสุดดีเด่น (Outstanding CEO Awards)”

เป็นรางวัลดีเด่นที่มอบให้แก่ผู้บริหารสูงสุดที่มีความเป็นผู้นำในการนำพาองค์กรสู่ความสำเร็จ และเป็นผู้ยึดถือหลักคุณธรรมในการบริหารองค์กร

Outstanding Company Performance Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีผลการดำเนินงานยอดเยี่ยมในแต่ละกลุ่ม ทั้งในด้านผลประกอบการทางธุรกิจ การกำกับกิจการที่ดี

Outstanding Investor Relations Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีความโดดเด่นด้านการดำเนินกิจกรรมนักลงทุนสัมพันธ์ที่ให้ความสำคัญต่อการทีส่วนร่วมของทั้งองค์กร

รางวัล “CEO ยอดเยี่ยม” IAA Awards for Listed Companies 2014

รางวัล CEO ยอดเยี่ยมแห่งปี ที่สมาคมนักวิเคราะห์การลงทุน มอบให้แก่คุณทองมา วิจิตรพงศ์พันธุ์ โดยพิจารณาจากความสามารถในการบริหารที่เป็นเลิศ การนำเสนอและให้ข้อมูลอย่างสม่ำเสมอในเชิงลึก ตรงประเด็น มีคุณภาพ ชัดเจน รวดเร็ว และถูกต้องครบถ้วน

รางวัล“ASEAN CG SCORECARD ในระดับ TOP 50 ASEAN PUBLIC COMPANY LIMITED”

เป็นรางวัลเพื่อยกย่องความมุ่งมั่นของบริษัทจดทะเบียนในการนำหลักการกำกับดูแลกิจการที่ดี

Corporate Identity

PRUKSA HOLDING Brand Mark Concept

This particular brand mark has been designed to reflect characteristics, images, way of thinking and core operating principles that convey brand images, vision and other components that form the "Pruksa Holding" which is aligned across all areas of operations.

In this regard, the design of this brand mark was adapted from the shape derived from the combination and integration of international artistic components which reflect the being of “PRUKSA HOLDING” in different perspectives; through the blossoming leaves, budding from the tip of the stem. This signifies the beginning of lives; reiterating the fact that the Company’s business is related to living and accommodations.

The shape of the roof is reflective of warmth, safety and lives under the roof of a strong and reliable house.

Meanwhile, the shape of growth and development reflect the Company’s and customers’ growth and happiness that are increasing all the time.

Major standard colors of the brand mark are bright green and dark red. The bright green color reflects the Company’s name and its objective in operating the business to provide meaningful lives to those involved. The dark red color signifies the Company’s and employees’ spirit and enthusiasm in operating the business with earnestness and honesty.

All in all, this brand mark aims to convey modernity and brightness of lives, as well as development and growth in every aspect, determination to success both for the management of the organization and employees to deliver the best quality to all stakeholders.

Company Profile and Subsidiaries

Company profile Business Type Contact Address

1) Pruksa Holding Public Company Limited

Registration No.: Bor. Mor. Jor. 0107559000052

Holding company 1177 Pearl Bangkok Building, 24th Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

2) Pruksa Real Estate Public Company Limited

Registration No.: Bor. Mor. Jor. 0107548000307

Real estate development in types of townhouses, single-detached houses and condominiums 1177 Pearl Bangkok Building, 23rd Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

3) Branch Office 1 PS Precast Factory (Lamlookka)

Precast Concrete, Fence and Standchion Factory 54/1 Village No. 4, Lamlookka Road, Ladsawai Sub-district, Lamlookka District, Pathumthani Province

4) Branch Office 2 PS Precast Factory (Nava Nakhon)

Precast Concrete, Fence and Stanchion Factory 69/5 Village No.11 Phaholyothin Road, Khlong Nueng Sub-district, Khlong Luang District, Pathumthani Province

5) Kaysorn Construction Company Limited

Contracting for construction and decoration 1177 Pearl Bangkok Building, 21st Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

6) Putthachart Estate Company Limited

Real estate development 1177 Pearl Bangkok Building, 21st Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

7) Phanalee Estate Company Limited

Real estate development 1177 Pearl Bangkok Building, 20th Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

8) Pruksa Overseas Company Limited

Stock Investment 1177 Pearl Bangkok Building, 23rd Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

9) Pruksa International Company Limited

International real estate development 1177 Pearl Bangkok Building, 23rd Floor, Phaholyothin Road, Phayatha Sub-district, Phayathai District, Bangkok 10400

10) Pruksa Overseas Service Company Limited

Supportive services for affiliated enterprises or its own branches both in domestic and international (ROH) 1177 Pearl Bangkok Building, 23rd Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

11) Pruksa India Housing Private Limited

Real estate development in India Ground Floor, No. 61/1 Commercial Complex, Near Gokul Towers,Dr. M.S. Ramaiah Road, Gokula, Bangalore-560054 Karnataka, Republic of India

12) Pruksa India Construction Private Limited

Contracting for construction in India (under liquidation) Ground Floor, No. 61/1 Commercial Complex, Near Gokul Towers, Dr. M.S. Ramaiah Road, Gokula, Bangalore-560054 Karnataka, Republic of India

13) Pruksa-Luxora Housing Private Limited

Real estate development in India Soham House, Hari Om Nagar, Off. Eastern Express Highway, Muland (East), Mumbai – 400081 Maharashtra, Republic of India

14) Pruksa Vietnam Company Limited

Real estate development in Vietnam Unit A, 8th Floor, No.116 Nguyen Duc Canh, Cat Dai Ward, Le Chan District, Hai Phong, Vietnam

15) Pruksa-HDC Housing Private Limited

Real estate development in Maldives 2nd Floor, HDC Building, Hulhumale, Republic of Maldives

16) Kaysorn Construction Company Limited

Contracting for construction and decoration 2nd Floor, HDC Building, Hulhumale, Republic of Maldives

17) Vimut Hospital Holding

Hospital business and health service center 1177 Pearl Bangkok Building, 17th Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400

18) Vimut International Hospital Company Limited

Hospital business and health service center 1177 Pearl Bangkok Building, 17th Floor, Phaholyothin Road, Phayathai Sub-district, Phayathai District, Bangkok 10400
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