PURPOSE

Enriching people's lives. Live well Stay well.

We seek to deliver “live well, stay well” solutions
to enrich healthy living experience, to make lives joyful
and create a more sustainable community.

Vision

Our Group aims to be the leading company that provides integrated living and health solutions for “Better home and Healthier communities”. We are here for good to impact lives and drive sustainable outcomes for today and tomorrow generations.


Mission

We seek to deliver "live well, stay well" solutions to enrich healthy living experience, to make lives joyful and create a more sustainable community.

Core Value

STRATEGY

Strengthen the Core & Synergy Enhancing
Integrating and strengthening the core businesses, namely real estate and healthcare services, along with other supporting businesses, involves promoting the Company's e-commerce business while investing in PropTech and HealthTech ventures, as well as SustainabilityTech startups in Thailand and abroad, such as in Singapore, Malaysia, Australia, and Germany. This aims to foster collaboration within the Group to deliver sustainable returns and improve the quality of life for stakeholders.

Diversification & Differentiation
Diversifying investments to ensure stable income by investing in businesses with the potential to generate recurring revenue while seeking investment opportunities in New S-Curve businesses that align with future business trends.

Transformation
Enhancing competitiveness by transforming organizational culture, including adopting new management tools such as X-teams, developing new capacities, rebranding, and setting targets for decarbonization for sustainability of the Company and the society.