FAQ

Pruksa Group’s core objectivesare to strengthen its core businesses, diversify growth to ensure profit stability, and enhance overall competitiveness. The Company pursues both proactive and defensive strategies to support sustainable growth:

Proactive Strategies- To drive growth and reinforce business strength:

• Expand the unique positioning of Wellness Residences to fully integrate and enhance the value between the real estate and healthcare businesses.
• Expand the unique positioning of Wellness Residences to fully integrate and enhance the value between the real estate and healthcare businesses.

Defensive Strategies To maintain competitive advantages:

• Enhance asset management efficiency by focusing investment on core businesses aligned with current market demand and reducing non-performing assets.
• Strengthen liquidity to ensure sufficient cash flow for ongoing investment and expansion activities.
• Optimize cost management to benefit the entire group, while aligning expenditure with increasingly challenging market conditions.

The real estate business focuses on launching new projects targeted at the middle-to-high-income segments, while promoting well-being-oriented living to maintain competitiveness. The strategy also emphasizes managing and reducing non-performing assets, controlling costs and expenses to improve profitability.

Proactive Strategies:

• Expand premium segment offerings through two flagship brands: The Palm and The Reserve.
• Collaborate with ViMUT Group to support holistic well-being - physical, mental, and social - through two wellness-focused residential brands: The Palm and Pine.
• Tap into the international market by expanding sales to foreign buyers via three key brands: The Palm, Patio, and Passorn.
• Strengthen condominium positioning in the mid-to-low segment with key brands such as Chapter One, The Privacy, and Plum Condo.

Defensive Strategies:

• Optimize asset allocation, including monetizing undeveloped land or repositioning it for new development.
• Accelerate closure of older projects to reduce unnecessary holding costs and rebalance the product mix between townhouses and single-detached houses.
• Implement zone-based sales management to allocate resources effectively and improve sales conversion based on localized customer demand.
• Leverage synergies within group companies, including Inno Home Construction (construction contractor) and Inno Precast (precast production and installation), to ensure quality control, guarantee reliability, and manage inventory efficiently ข covering the entire value chain from upstream to downstream.

The goal of the healthcare business is to establish a sustainable recurring income stream for PSH through the operation of private hospitals. The focus is on delivering services via Centers of Medical Excellence that are recognized and differentiated within the group, while offering competitive pricing compared to neighboring hospitals. The long-term growth plan includes a potential IPO within the next 3-5 years. Key strategies include:

• Differentiated Centers of Excellence at Each Hospital:
  ViMUT Phaholyothin Hospital specializes in pulmonary, cardiac, gastrointestinal, neurological, and orthopedic care.
  ViMUT-Theptarin Hospital continues to strengthen its leadership in diabetes and thyroid treatment.
• Integrated Services for Wellness and Medical Tourism: Deliver high-quality wellness services through Wellness Residences targeting Pruksa’s residential customers and provide medical tourism services for both Thai and international patients.
• Network Expansion through New Hospitals: Expand hospital presence by opening three new locations: Thonglor, Sukhumvit, and Pinklao. Each hospital will be developed with a unique specialty focus to serve diverse patient needs.
• International Patient Outreach: Strengthen brand awareness and access to foreign patients residing in Thailand or traveling for treatment. Target markets include patients from CLM countries (Cambodia, Laos, Myanmar), China, Arab countries, as well as Europe and the U.S.

Pruksa Holding focuses its investments on two core business pillars: real estate and healthcare. The group aims to become a leader in integrated living and well-being, combining high-quality residential living with accessible, affordable healthcare services. In addition to core business-related investments, the group also seeks to generate recurring income by partnering with global strategic allies through the establishment of key investment funds.

CapitaLand Wellness Fund (C-WELL Fund):

A strategic joint venture between Pruksa Holding and CapitaLand Investment (Singapore), this fund targets investments in wellness-focused residential and lifestyle projects, as well as mixed-use developments that incorporate healthcare components. The fund had an initial size of THB8.75 billion, with the potential to expand up to THB25 billion.

CapitaLand SEA Logistics Fund (CSLF):

A joint fund with CapitaLand Investment (Singapore), Ally Logistic Property (Taiwan), and Mitsui O.S.K. Lines (Japan), aiming to invest in and develop logistics-related assets and smart logistics services across Southeast Asia. The fund had an initial size of THB6.75 billion, with the potential to expand up to THB13.5 billion.

Pruksa Holding has a dividend policy to pay no less than 50% of net profit based on the consolidated financial statements, after corporate income tax and statutory reserves. Dividends are generally considered for payment twice a year, provided that the total dividend amount does not exceed the retained earnings shown in the separate financial statements of the Company. In determining dividend payments, the Company takes into consideration, including performance of its subsidiaries and investee companies, dividend policies of such subsidiaries and associates, investment and business expansion plans, terms and conditions of loan agreements, and future financial needs of the Company, as deemed appropriate by the Board of Directors.

Pruksa Holding is committed to delivering better living for individuals, communities, and society through a strong focus on environmental, social, and governance (ESG) dimensions.

Environmental Commitment:

The Company has set clear climate action targets, including reducing greenhouse gas emissions by 30% by 2030, achieving carbon neutrality by 2050, and reaching net-zero emissions by 2065.

Social Responsibility:

Pruksa aims to uplift quality of life and foster a healthier, more inclusive society through the "Accelerate Impact with PRUKSA" initiative. This program empowers underserved communities by expanding access to better living and essential opportunities.

Governance and Ethics:

Pruksa plays an active role in driving sustainable economic growth with a strong commitment to integrity. The Company has adopted a zero-tolerance policy toward corruption and bribery, and has been consistently rated “Excellent” in the Corporate Governance Report (CGR) of Thai listed companies - the highest possible level in the program.