About Us

PSH aims to be a top Thai diversified property company that delivers end-to-end modern urban lifestyles to customers.
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History

On March 16, 2016, Pruksa Holding Public Company Limited had accomplished the business restructuring was established with initial registered capital equalling to Bt 10,000. Later, the Extraordinary Shareholders’ Meeting 1/2016 passed a resulotion to allow an increase in the Company’s registered capital from Bt 10,000 to Bt 2,273,217,600 by issuing new common stocks totaling 2,273,207,600 stocks at par value of Bt 1 per stock to support the submitted tender offer and the issuance of warrant for Pruska Holding and at the same time ensuring alignment with the increase in registered capital of Pruksa Holding.

On 25 November 2016, the Company reported that as a result of the tender offer, the Company had acquired 97.90% of the total number of paid up shares of Pruksa Real Estate Public Company Limited. After the completion of the tender offer, the Company’s shares was listed on the Stock Exchange of Thailand on 1 December 2016 in place of the Pruksa Real Estate Public Company Limited’s shares which was delisted from the Stock Exchange of Thailand on the same day.

Objectives of Establishing a Holding Company

To increase flexibility to expand the business and facilitate strategic partnership with partners who have expertise in each particular area. The holding company structure will make it easier for the Company to form joint ventures or strategic alliances with partners who have expertise in each particular business In the future, as illustrated in the 3 diagram below. The increased opportunity to expand into new businesses will lead to greater competitiveness and higher return to shareholders.

To limit and manage business risks.

To increase effectiveness and flexibility of the Company’s management structure to better suit business operations in the future.

The objectives are in accordance with the Company’s 5-year strategic plan, as follows:

Maintain leadership in residential real estate market for low to middle income customers (Value Segment);

Increase the Company’s market share in residential real estate market for high income customers (Premium Segment); and

Explore new business opportunities with a focus on business that can generate stable and sustainable recurring income (Recurring Income).

This organizational restructuring is considered a means of preparation for Pruksa Group’s stable and sustainable growth, elevating the Company’s effectiveness and agility as a whole, both for the real estate development business and new business that Pruksa Holding is going to bring about in the future.

Vision, Mission, Core Value & Strategy

Vision

PSH aims to be a top Thai diversified property company that delivers end-to-end modern urban lifestyles to customers.

Mission

We will help our customers fulfill their dreams by delivering a happy and modern lifestyle for the entire family.

Core Value
  1. Customer Focus
  2. Creative Innovation
  3. Collaboration
  4. Discipline
  5. Ethics
Strategy
  1. Grow core residential real estate business by expanding to new income Segments
  2. Build new businesses to provide stable recurring income
  3. Build synergized businesses related to real estate to strengthen brand and customer satisfaction
  4. Establish a ‘second home’ for residential real estate business internationally
  5. Develop a sustainable and professional organization

Nature of Business

Pruksa Holding Company has the initial registered capital amount to Bt10,000 (10,000 share at par value Bt1).The core business of Pruksa Holding is the investment in companies which invest in property developing business and recurring income business. The recurring income business is subject to invest in property developing business or non-related property developing business. After a tender process, the Holding Company invests in property developing business not less than 75% of its total assets. Apart from property development, the company does not operate other core business .Before a tender offer, the Holding Company does not invest in other companies. After its restructuring, mainly businesses of Pruksa Holding Company are as follow;

  1. To Invest in subsidiaries and/or investment of associates
  2. To Seek the financial fund for a group company
  3. To Invest in non-related businesses of the Holding Company for liquidity and excess return
  4. To operate supports to a group company
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Business Structure

Organization Chart

As of March 16, 2016 the Company’s management structure consists of the Board of Directors, sub-committees and the Executive Management team.

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Board of Directors


Honorary Awards

Pruksa Real Estate Public Company Limited is determined to develop dwellings in order to respond to the need of those who dream of having a house of their own. It is also determined to undertake business to support growth to the society and the nation. Under this philosophy, the Company is therefore well recognized by numerous customers, investors, educational institutions, and mass media, including business allies. With the performance clearly seen in the public eyes, Pruksa Real Estate Public Company Limited has been receiving awards of honor from various institutions and organizations which are reputable both domestically and internationally. All these serve as proof of success and determination of the Company in perpetually developing products of quality.

2016
Investors’ Choice Awards 2016

เป็นรางวัลเกียรติยศในฐานะที่บริษัทฯ สามารถทำคะแนนผ่านเกณฑ์การประเมินคุณภาพการจัดประชุมสามัญผู้ถือหุ้นเต็ม 100 คะแนน ต่อเนื่องกันถึง 4 ปีซ้อน

EIT-CSR Awards 2016

โล่รางวัลดีเด่น ของ ฯพณฯ นายกรัฐมนตรี ที่วิศวกรรมสถานแห่งประเทศไทย ในพระบรมราชูปถัมภ์ (วสท.) โดยพิจารณาจากผลงานการจัดทำกิจกรรมรับผิดชอบต่อสังคมและสิ่งแวดล้อมของหน่วยงานรัฐวิสาหกิจและสถานประกอบการที่ทำกิจกรรมดีเด่น

2015
รางวัลผู้บริหารสูงสุดดีเด่น (Outstanding CEO Awards)”

เป็นรางวัลดีเด่นที่มอบให้แก่ผู้บริหารสูงสุดที่มีความเป็นผู้นำในการนำพาองค์กรสู่ความสำเร็จ และเป็นผู้ยึดถือหลักคุณธรรมในการบริหารองค์กร

Outstanding Company Performance Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีผลการดำเนินงานยอดเยี่ยมในแต่ละกลุ่ม ทั้งในด้านผลประกอบการทางธุรกิจ การกำกับกิจการที่ดี

Outstanding Investor Relations Awards”

เป็นรางวัลดีเด่นที่มอบให้แก่บริษัทจดทะเบียนที่มีความโดดเด่นด้านการดำเนินกิจกรรมนักลงทุนสัมพันธ์ที่ให้ความสำคัญต่อการทีส่วนร่วมของทั้งองค์กร

รางวัล “CEO ยอดเยี่ยม” IAA Awards for Listed Companies 2014

รางวัล CEO ยอดเยี่ยมแห่งปี ที่สมาคมนักวิเคราะห์การลงทุน มอบให้แก่คุณทองมา วิจิตรพงศ์พันธุ์ โดยพิจารณาจากความสามารถในการบริหารที่เป็นเลิศ การนำเสนอและให้ข้อมูลอย่างสม่ำเสมอในเชิงลึก ตรงประเด็น มีคุณภาพ ชัดเจน รวดเร็ว และถูกต้องครบถ้วน

รางวัล“ASEAN CG SCORECARD ในระดับ TOP 50 ASEAN PUBLIC COMPANY LIMITED”

เป็นรางวัลเพื่อยกย่องความมุ่งมั่นของบริษัทจดทะเบียนในการนำหลักการกำกับดูแลกิจการที่ดี

Corporate Identity

PRUKSA HOLDING Brand Mark Concept

This particular brand mark has been designed to reflect characteristics, images, way of thinking and core operating principles that convey brand images, vision and other components that form the "Pruksa Holding" which is aligned across all areas of operations.

In this regard, the design of this brand mark was adapted from the shape derived from the combination and integration of international artistic components which reflect the being of “PRUKSA HOLDING” in different perspectives; through the blossoming leaves, budding from the tip of the stem. This signifies the beginning of lives; reiterating the fact that the Company’s business is related to living and accommodations.

The shape of the roof is reflective of warmth, safety and lives under the roof of a strong and reliable house.

Meanwhile, the shape of growth and development reflect the Company’s and customers’ growth and happiness that are increasing all the time.

Major standard colors of the brand mark are bright green and dark red. The bright green color reflects the Company’s name and its objective in operating the business to provide meaningful lives to those involved. The dark red color signifies the Company’s and employees’ spirit and enthusiasm in operating the business with earnestness and honesty.

All in all, this brand mark aims to convey modernity and brightness of lives, as well as development and growth in every aspect, determination to success both for the management of the organization and employees to deliver the best quality to all stakeholders.

Company Profile and Subsidiaries

Company profile Business Type Contact Address

1). Pruksa Real Estate Public Company Limited

Registration No.: Bor. Mor. Jor. 0107574800307

Real estate developer for residential purposes, including townhouses, single detached houses, and condominiums. 979/83 Phaholyothin Road,Samsennai Phaya Thai Bangkok 10400

2). PS Precast Factory (Lamlookka)

Precast concrete factory and Precast fence and pillar factory 54/1 Moo 4, Lamlookka Road, Tambon Ladsawai, Amphur Lamlookka, Pathumthani

3). PS Precast Factory (Navanakorn)

Precast concrete factory and Precast fence and pillar factory 69/5 Moo 11, Phahon Yothin Road, Tambon Khlong Nueng, Amphur Khlong Luang, Pathumthani

4). Kaysorn Construction Co., Ltd. (Subsidiary)

Contractor for housing decoration 29th Floor, SM Tower, 979/95, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400

5). Putthachart Estate Co., Ltd. (Subsidiary)

Real estate development 30th Floor, SM Tower, 979/99, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400

6). Phanalee Estate Co., Ltd. (Subsidiary)

Real estate development 30th Floor, SM Tower, 979/97, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400
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