Heart to Society

In an era when technology has come into a play in everyday life, many parents use mobile phones and tablets to foster their children. Mainly they thought this will make it easier for children to stop being naughty and be raised. However, if the children use too much of these technologies, it can create a direct negative effect on the children's brain. This will slow down children's development and would cause Attention Deficit Hyperactivity Disorder (ADHD) until they lose interaction with those people around them.

Pruksa in collaboration with ViMUT Hospital, Department of Health, Ministry of Public Health, and Women's Medical Association of Thailand under the Royal Patronage of His Majesty the King adopt the concept of "Play After Dad" of Mr. Dissakorn Kunthorn, the chairman of The Wisdom Playground Foundation, which embraced the principles of raising King Rama IX of Her Royal Highness Somdej Phra Sri Nakharindra Baromraj Chonni as a model for building a common playground at Baan Pruksa Project, Theparak – New Town located within Pruksa Avenue. The project consists of four townhouse projects with a total of 1,267 units and a total of 3,800 residents.

The "Wisdom Playground" project is the first playground in Bangkok and became Pruksa Model Project which will be leading to many upcoming projects in the future. This playground holds a starting point to help prepare early childhood children aged 3 years and over to learn about things in the natural recreational activity area under the safety standards that children will benefit from playing, climbing, digging the ground, playing with the sand that children will need to use hands, feet, and body to feel it. This also includes meeting new friends that will make children happy, fun, and cheerful with freedom of thought and imagination as well as develop natural brain learning mechanisms. At the same time, it also attracts the attention of children to invite parents and guardians to do activities outside the house and breathe fresh air and reduce the risk of children becoming too addicted to mobile phones or tablets, which can negatively bring stress, strong mood, aggressiveness, ADHD, and developmental delay in children.

"Wisdom Playground" is one of the Sustainable Development Policy in HEART to Society that cares about the community and creates good opportunities for the society to sustainably grow together.